Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading
19 Favorite Tools for Content Promotion in 2018
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading
The Best Content Distribution Channel You’re Overlooking
Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.) Continue reading
How to Know If Your Content Impacts Brand Awareness [Tools]
Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact. Continue reading
How to Measure Your Content Marketing Effectiveness
Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading
OK, Google: How Do I Optimize My Content for Featured Snippets?
Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines. Continue reading
Simple Tips to Make Better Use of Your Content Audit
You’ve done the content inventory. But now what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. Continue reading
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
5 Tools to Help Your Content Marketing Team Be Better
No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Here are five tools and a few tips to help in those efforts. Continue reading
3 Ways You Sabotage Your Content Tech Search
Why do we as content marketers struggle to get the right technology in place? It’s not a lack of options. Explore three ways you make the tech-selection process harder (and how to fix it). Continue reading
