By Jodi Harris published November 16, 2018

How to Survive the Ongoing Confusion With SEO

In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too). Continue reading

By Mike Murray published November 14, 2018

Slow Page Load Time Not Always the Culprit in Poor SEO Rankings

You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. Check out the load-time grades for four Fortune 500 sites and learn what other factors may have more power over their rankings. Continue reading

By Mike Murray published November 8, 2018

15 Search Intent Tips, Examples, and Resources for SEO Keywords

If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading

By Lisa Murton Beets published November 7, 2018

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Aleh Barysevich published November 2, 2018

4 Steps to Speed Up Your Website and Look Better to Google

Even if you can boast of impeccable content marketing skills and strategy, a slow-loading blog with poor user experience can cost you a fortune – from visitors and Google. Do a checkup on your website, following these four tips. Continue reading

By Kim Moutsos published November 1, 2018

100+ Tools Content Marketers Really Love

Want to be a better content marketer? Don’t overlook the importance of technology. And, as a jumping-off point for your content tech search, check out the favorite tools of your fellow marketers. Continue reading

By Elise Dopson published October 30, 2018

How to Get Ranked and Read With the Topic Cluster Content Model

Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how. Continue reading

By Katelyn Berkshire published October 25, 2018

Are You Still Content Marketing Like It’s 2018?

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your content marketing efforts, or worse, cause a mass extinction of ROI. See how many of these five downward trends your brand needs to address. Continue reading

By Ann Smarty published October 24, 2018

3 New Content Distribution Tech Trends to Embrace Now [Tools]

You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at how to diversify and empower your content marketing. Continue reading

By Rebekah Bek published October 22, 2018

How to Stop the Vanity of Your Search Metrics

You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics. Continue reading