By Keith Hodges published August 20, 2019

How to Do a Helpful SEO Audit in a Few Hours

How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing.

Continue reading

By Jodi Harris published August 7, 2019

How to Get More Value From Your Email Marketing Tech

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series.

Continue reading

By Mark Armstrong published August 1, 2019

This Content Marketing Riddle is No Joke

People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and how content marketers can answer it.

Continue reading

By Carla Johnson published July 26, 2019

Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.

Continue reading

By Michael Brenner published July 18, 2019

7 Easy Ways to Super Boost Your Newsletter Open Rate

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

Continue reading

By Andrew Raso published July 17, 2019

3 Fixes for Your Engagement Measurement Mistakes

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.

Continue reading

By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading

By Martin Ochwat published July 8, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.

Continue reading

By Ann Smarty published July 1, 2019

7 Tools to Optimize Your Old Content for New Conversions

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading

By Ann Gynn published June 25, 2019

What’s Missing From Your Content Marketing Tech?

When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. Continue reading