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Learn the ABCs of DXPs

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
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How Technology Marketers Lead the Way in AI Experimentation [New Research]

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
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9 Actions You Can Take To Get Better Content Results Without Spending More

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
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5+ Real Ways AI Can Benefit Your Content and Marketing Today

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
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‘Playing Around’ With Generative AI Won’t Lead To Innovation

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
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6 Easy Things You Can Do To Improve the Content Experience for Your Audience

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.
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Build a Robust Content Infrastructure With the Right CMS

Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
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What Marketers Should Do as Google Crumbles Third-Party Cookies

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
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How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy

Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
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Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
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Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
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6 Ways To Elevate the Text-to-Audio Experience for Your Content

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.