What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading
Make Content Integral to Your Lead Generation
Can content marketing help or even drive your brand’s lead-generation and nurturing strategy?
It sure can. Let’s see how. Continue reading
How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]
Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading
Audience Research Led to Tattoo-Worthy Content Marketing
Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading
What to Know About Google’s FAQ Rich Snippets
Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading
Create and Serve Accessible Content to Your Audience
Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading
How to Find Writers and Help Them Deliver Successful Content
Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading
How to Optimize Your Site for Google Carousel Results
Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading
How to Get Your Podcast to Appear in Google Results
Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading
