By Klaus-M. Schremser published November 19, 2020

Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading

By Ann Smarty published November 9, 2020

Make Content Integral to Your Lead Generation

Can content marketing help or even drive your brand’s lead-generation and nurturing strategy?
It sure can. Let’s see how. Continue reading

By Bojana Vojnovic published November 5, 2020

How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]

Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading

By Daisy Quaker published October 29, 2020

Audience Research Led to Tattoo-Worthy Content Marketing

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink. Continue reading

By Ann Smarty published October 19, 2020

What to Know About Google’s FAQ Rich Snippets

Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading

By Melissa Eggleston published September 29, 2020

Create and Serve Accessible Content to Your Audience

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading

By Chris Gillespie published September 28, 2020

How to Find Writers and Help Them Deliver Successful Content

Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading

By Ann Smarty published September 22, 2020

How to Optimize Your Site for Google Carousel Results

Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading

By Jodi Harris published September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading

By Aakash Singh published September 10, 2020

How to Get Your Podcast to Appear in Google Results

Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading

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