Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand
July 18, 2023
Robert Rose
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Build a Sustainable Content Practice With This 5-Point Blueprint
July 12, 2023
Natalie Dunbar
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
July 7, 2023
Content Marketing Institute Team
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
Audiences Don’t Care If AI Created Your Brand’s Content
July 5, 2023
Ann Gynn
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
Why You Should Hit Pause on Content Tech (Yes, Even AI) Until You Answer This
June 27, 2023
Robert Rose
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy
June 23, 2023
Content Marketing Institute Team
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.
Don’t Waste AI and Human Potential – Push Them Both To Do Better
June 13, 2023
Robert Rose
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.
AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?
June 8, 2023
Kate Parish
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses]
May 23, 2023
Robert Rose
What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
May 19, 2023
Content Marketing Institute Team
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
May 11, 2023
Ann Gynn
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
May 10, 2023
Kiera Wiatrak
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
No posts found