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seo-mistakes

6 Things You’re Doing Wrong With Website Content Optimization

Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.
technology-content-marketing-research-2023

Surprising and Expected Results From Tech Content Marketers [New Research]

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
simplified-keyword-research

Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
machine-human-balance-effective-content

How To Combine Machine and Human Input for More Effective Content

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.
get-it-done-guide-task-management

The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List

This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own.
ai-content-tools

6 Steps To Help Content Marketers Thrive in a World With AI Content Tools

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
influencer-marketing-metrics

6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
ai-modern-collective-memory

AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]

You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
vetting-external-sources

Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
chatgpt-ai-content-creation

How a Children’s Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]

Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose's assertion that that can be a good thing for content marketers.
chatgpt-content-marketing

How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)
chatgpt-ai-content

ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]

No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.