8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
October 26, 2017
Marcia Riefer Johnston
If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance.
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
October 25, 2017
Karola Karlson
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics.
12 Types of Awesome Visual Content You Can Use in Your Blog Posts
October 20, 2017
Robert Katai
Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider.
What to Consider When It’s Time for New Marketing Technology
October 12, 2017
Marcia Riefer Johnston
Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions.
16 Visual Storytelling Tips to Give Your Content Marketing a Boost
October 4, 2017
Kristin Twiford
The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try.
13 Experts Share Their Best Tips on How to Build a Well-Run Content Team
October 1, 2017
Aaron Agius
Executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. Get tips from 13 experts on how to build (and grow) a successful content marketing team.
Why Your Content Marketing Team Needs a Developer
September 19, 2017
Aaron Agius
As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production.
3 Components to Running a Smooth Content Operation
September 6, 2017
Pratik Dholakiya
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company.
10 Questions You Should Answer Before Evaluating Marketing Automation Vendors
September 5, 2017
John Hanson
Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers.
How to Implement a Content Marketing Platform in a Global B2B Organization
August 31, 2017
Marcia Riefer Johnston
Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it.
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
August 28, 2017
Marcia Riefer Johnston
The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it.
7 Best Practices (and Tools) for Managing Your Remote Content Team
August 25, 2017
Caroline Maurer
Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team.
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