You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at how to diversify and empower your content marketing. Continue reading
How to Stop the Vanity of Your Search Metrics
You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics. Continue reading
How to Make Your Content Powerful in Eyes of Searchers (and Google)
The value of building SEO content is second to none. But keyword optimization is only one step. Learn how to pack your content full of value for targeted searchers, which along with SEO techniques can bring powerful organic results. Continue reading
How Voice-Activated Tech Will Change Content Marketing
Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation. Continue reading
The 5 New Rules of Video Marketing Success
Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading
7 Instagram Stickers That Can Make Your Stories Even Better
Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging. Continue reading
How to Use Social Media Monitoring as More Than a Listening Tool
If you stop at the listening part of social media monitoring, you’re missing fresh ways to interact with your audience and deliver better business results. Follow these six ways to take social media monitoring to the next level. Continue reading
13 Reasons Why You Should Consider Text-Based Marketing
Should text messaging be part of your content marketing strategy? You should at least think about it. Learn 13 reasons why SMS can be an effective distribution tool and caveats on the pitfalls. Continue reading
5 Advanced Methods to Promote Your Content in 2018
Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading
19 Favorite Tools for Content Promotion in 2018
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading
