By Ann Gynn published February 3, 2022

Steer Clear of Overused Stock Photos With These Planning Tips and Resources

Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image. Continue reading

By Aleh Barysevich published January 31, 2022

21 YouTube SEO Tools to Boost Your Video Rankings

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading

By Ann Smarty published January 10, 2022

Is There Such a Thing as the Best Word Count for SEO?

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading

By Jonathan Crossfield published January 4, 2022

Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them. Continue reading

By Lisa Dougherty published December 22, 2021

10 Content Marketing Articles Readers (Like You) Loved This Year

If you didn’t get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading

By Aleh Barysevich published December 20, 2021

4 User-Generated Content Ideas (and Tools To Check If They Work)

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading

By Sally Ofuonyebi published December 15, 2021

Try These Tools To Create Content That Works for Search Engines and Audiences

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume. Continue reading

By Ann Gynn published December 7, 2021

How’d You Make That Flipping Awesome Content for Monster

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading

By Irina Weber published November 23, 2021

8 Fresh Content Types for 2022

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading

By Manick Bhan published November 15, 2021

Organic Search Rankings: How to Boost Your CTR

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading

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