Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading
Did You Hear? Your Brand Needs a Voice Strategy
Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading
How to Create an FAQ Page Optimized for Search
Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading
Why Now’s the Time for Interactive Content [Examples]
Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading
8 Tools to Optimize Your Old Content for New Conversions
Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading
Conquer Your Video Fears and Get on Camera
With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading
How to Create Pillar Content Google Will Love
Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading
How to Use Google Search Console to Drive More Search Traffic
Learn what Google really thinks of your content. Discover the keywords you don’t target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading
3 Questions to See If You Should Tackle Trending Topics
Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions. Continue reading
Tools to Help Your Content Marketing Team Be Successful
No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.
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