How To Reinvent Your Content Discovery Strategy in the Age of AI
May 4, 2023
Ahava Leibtag
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
May 2, 2023
Robert Rose
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
April 28, 2023
Content Marketing Institute Team
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Why the Martech Debate Only Delivers Wrong Answers
April 14, 2023
Content Marketing Institute Team
An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.
Write Like You Talk: 12 Tips for Conversational Content
April 13, 2023
Darek Black
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
9 Ideas To Boost Your Internal Content Distribution Strategy
April 5, 2023
Lizzy Burnam
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
6 Things You’re Doing Wrong With Website Content Optimization
March 29, 2023
Luca Ramassa
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.
Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)
March 16, 2023
John Hall
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
How To Combine Machine and Human Input for More Effective Content in 2023
March 9, 2023
Jim Yu
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.
The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List
March 8, 2023
Randi Neville
This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own.
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
March 1, 2023
Travis Taborek
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
February 23, 2023
Aleh Barysevich
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
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