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ai-content-detectors

AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?

Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
whats-your-content-missing

AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses]

What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.
google-new-ai-tools-search

Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements

Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
smartphone-video-tips

Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
data-dashboard-guidance

How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
martech-mania

Martech Mania Brings International Celebration and Over 11,000 Solutions

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?
content-discovery-ai-world

How To Reinvent Your Content Discovery Strategy in the Age of AI

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
ai-tools-smart-dumb

AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]

Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
ethics-for-ai

Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
dont-buy-the-martech-stack-debate

Why the Martech Debate Only Delivers Wrong Answers

An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.
conversational-writing-tips

Write Like You Talk: 12 Tips for Conversational Content

Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
internal-content-distribution

9 Ideas To Boost Your Internal Content Distribution Strategy

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.