Skip to content
metrics-track-content-marketing-brand-awareness

4 Brand Awareness Metrics to Track the Impact of Content Marketing

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas
strengthen-seo-strategy

Strengthen Your SEO Strategy for 2017

Don't just sit back and wait for Google to pass judgment on whether your content belongs on the first page of a SERP. Take these SEO actions to boost its value in the eyes of the bots – and your target audience.
25831534110_4799242f8e_o

6 How-To Strategies for Content Promotion

Publishing your content doesn’t follow Newton’s third law of motion. It turns out you need to spend much more time in promoting your work than on creating it. Here are six step-by-step content promotion strategies to help.
cognitive-content-marketing-path-artificially-intelligent-future

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create.
challenges-tomorrows-marketer-biggest-trends-icc

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level.
Fact-checking-era-fake-news

Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help.