Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines.
Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions.
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.
This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own.
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose's assertion that that can be a good thing for content marketers.
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)
Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one.