By Marcia Riefer Johnston published January 25, 2018

How to Audit Your Content: 5 Essential Steps

If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading

By Mike Murray published January 24, 2018

SEO Marketing Strategy: Tips for Success in 2018

Search is getting worse for all types of B2B and B2C businesses. Even sites that organically rank No. 1 for a keyword are no longer the top result seen by searchers. Here’s how to improve your SEO in 2018. Continue reading

By Ann Smarty published January 23, 2018

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets. Continue reading

By Ann Gynn published January 15, 2018

27 Reasons Why Your Content Sucks

Why would one intentionally create something utterly useless for their organization or their audience? Yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Read on for a splash of cold water to wake up your content. Continue reading

By Carla Johnson published January 8, 2018

The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)

If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading

By Clare McDermott published January 2, 2018

Community Management: A Social Media Expert Spills Her Secrets

Do you know the key attributes for successful online community building? What about the tools to make an engaged community efficient, effective, and manageable? Learn from the social media expert’s expert on how to do it well. Continue reading

By Michele Linn published January 1, 2018

3 Aha Moments to Improve Your Content Marketing in 2018

She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018. Continue reading

By Jodi Harris published December 27, 2017

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading

By Marcia Riefer Johnston published December 20, 2017

Is Your Marketing Ready for 2018?

In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading

By Jodi Harris published December 19, 2017

Amplify Your Top-Performing Assets With This 3-Step Curation Process

Is the stress of continually creating something of value for everyone on your subscriber list starting to wear you down? Re-gift your best-performing content assets by following this three-step internal content curation process. Continue reading