At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate.

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team.

Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples.

You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future.

Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know.

Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle.

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success.

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox.

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors.