Are you struggling with too much content marketing work? Looking for ways to improve your productivity? If you have a content marketing strategy in place, these tools will help minimize the struggle and free up your time. Continue reading
How to Create Great Gated Content From Existing Content
Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week. Continue reading
6 Time-Saving Apps and Tools Marketers Obsess Over
Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. Continue reading
How to Find a Writer Who Won’t Kill Your Content
Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems. Continue reading
Want More Productivity? Make Your Strategy Visual
It’s not enough to assign due dates to the elements of your content marketing strategy. Your team needs a constant and visual reminder of what needs to be accomplished and when. Follow these three steps to create a visualized strategy. Continue reading
What’s Accuracy Got to Do With Social Media?
Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content. Continue reading
Video Marketing Strategy: What Marketers Need to Know
Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video. Here’s how to strategize the right way. Continue reading
How 3 Content Brands Tackle Their Toughest Internal Challenges
What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges. Continue reading
10 (Mostly) Quick Wins to Steal for Your Original Research Project
Investing time and money into original research makes sense because research works. But if you only publish the initial findings, you’re losing ROI. Read on for common missed opportunities – and how not to miss them with your research. Continue reading
Road Map to Success: Monitoring and Measuring Your Content’s Performance
It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here. Continue reading
