By Ann Smarty published April 16, 2018

3 Keyword Research Trends to Reshape Your Content Optimization

Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading

By Bill Widmer published April 11, 2018

7 Powerful Tools to Automate Tedious Content Marketing Tasks

You know what every content marketer loves? A good tool that saves hours of time (and money). Here are seven favorites to help with SEO, influencers, project management, and much more. Continue reading

By Jodi Harris published April 9, 2018

Road Map to Success: Content Distribution Essentials That Win Eyeballs

Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance. Continue reading

By Mat Zucker published April 6, 2018

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading

By Mike Murray published April 2, 2018

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

No marketing team can perfect its SEO and content marketing. But you can take steps to avoid or at least minimize the common misfires. Let’s start with these 17 frequent mistakes. Continue reading

By Lisa Murton Beets published March 28, 2018

Thinking of Creating Original Research? 8 Things to Consider

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading

By Chad Pollitt published March 27, 2018

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading

By Jodi Harris published March 20, 2018

Road Map to Success: Creating the Content of Your Audience’s Dreams

Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading

By Luke Budka published March 16, 2018

4 Google Tips Marketers Can’t Afford to Miss

Think of Google as a behemoth plotting to mess with your SEO-focused mind? Think again. It offers a trove of guidance to help improve your SEO. Start with these four new (or newly updated) resources. Continue reading

By Ahava Leibtag published March 12, 2018

7 Fixes for Common Writing Mistakes [Examples]

It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you. Continue reading