Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading
Is Your Brand Breaking the Law on Social Media?
Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading
Is Your Corporate Culture Conducive to Content Success?
Today’s successful marketers recognize the need to shift their brand’s mindset to create a culture that promotes more innovative, responsive, and meaningful consumer connections. Here’s how that’s happening. Continue reading
Research Tells You How to Pick Better Images for Social Media
Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples. Continue reading
7 Questions to Troubleshoot Your Content Marketing
Whether you’re new to or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better long-term success. Continue reading
5 Advanced Methods to Promote Your Content in 2018
Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading
How to Make Your Content Stand Out in a Crowded, Global Marketplace
If your brand operates in countries where English is not the native language, make your content a differentiator – localize it. Follow these tips to build a successful multi-language content marketing team. Continue reading
19 Favorite Tools for Content Promotion in 2018
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading
How to Turn Conference Content Overload Into an Action Plan
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading
How to Know If Your Content Impacts Brand Awareness [Tools]
Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact. Continue reading
