By Ann Gynn published May 1, 2019

5 More Exercises to Make Your Writing Powerful

It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading

By Andrea Fryrear published April 30, 2019

Try These 5 Agile Marketing Values to Sharpen Your Content Process

Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts. Continue reading

By Roger Maftean published April 26, 2019

Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading

By Julia McCoy published April 25, 2019

Get Rid of These 25 Phrases and Words From Your Content

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading

By Ann Smarty published April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading

By Jodi Harris published April 22, 2019

Get a Plan: How to Make the Most of Influencer Marketing

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind. Continue reading

By Ann Gynn published April 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading

By Kim Moutsos published April 17, 2019

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data. Continue reading

By Jodi Harris published April 10, 2019

Adopt a Curation Mindset to Get More From Your Top Content

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content. Continue reading

By Ann Gynn published April 8, 2019

24 Big Mistakes You Should Avoid in Content Marketing

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading