Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading
15 Resources to Help You Check Your Content Marketing Now
About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
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5 Steps to Create Empathetic Content Right Now [Examples]
Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading
How to Transform Your LinkedIn Presence So It’s Not Just a Resume
Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading
Why Guest Posting Isn’t the Answer in 2020
Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading
Stop With the Overused and Incorrect Words in Your Writing
Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading
Are You Guilty of the One Thing That Kills Content Marketing?
Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading
How to Boost Your Content Marketing Team’s Efficiency
Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading
8 Things to Help Your Content Marketing Survive the Pandemic
Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading
What You Need to Know to Get a Wikipedia Page Published
Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading
