Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Here’s how we got to where we are today and four models to consider now. Continue reading
3 Quality Signals That Help Content Rank Higher in SERPs
In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets. Here are three strategies to make that picture even better to boost your search rankings. Continue reading
How to Manage Your Content Assets So They’re Found and Used
Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading
Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts
Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading
How to Be an SEO Difference Maker
Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading
Want More Method and Less Madness? Check Your Content Operations
People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tune the one you’ve got. Continue reading
6 Steps to Help You Decide Whether to Optimize Your Failed Content
In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue reading
15 Engaging Ways to End Your Next Blog Post
Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading
The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time)
Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading
3 Graphic Design Tips for Non-Designers
Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading
