By Ann Smarty published June 16, 2020

3 Keyword Research Trends to Get Your Content Seen

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading

By Kim Moutsos published June 11, 2020

15 Resources to Help You Check Your Content Marketing Now

About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing.
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By Daisy Quaker published June 3, 2020

5 Steps to Create Empathetic Content Right Now [Examples]

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading

By Dennis Shiao published June 2, 2020

How to Transform Your LinkedIn Presence So It’s Not Just a Resume

Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading

By Aaron Agius published May 27, 2020

Why Guest Posting Isn’t the Answer in 2020

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading

By Ann Gynn published May 25, 2020

Stop With the Overused and Incorrect Words in Your Writing

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading

By Joe Pulizzi published May 21, 2020

Are You Guilty of the One Thing That Kills Content Marketing?

Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading

By Alex Novkov published May 20, 2020

How to Boost Your Content Marketing Team’s Efficiency

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading

By Joe Pulizzi published May 14, 2020

8 Things to Help Your Content Marketing Survive the Pandemic

Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading

By William Beutler published May 13, 2020

What You Need to Know to Get a Wikipedia Page Published

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading

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