Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do
July 19, 2023
Ann Gynn
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
This Superpower You Learned in Grade School Can Power Better Content
July 13, 2023
Ann Gynn
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
July 7, 2023
Content Marketing Institute Team
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
Use These 3 Agile Fixes To Keep Your Marketing Operations Humming
June 29, 2023
Andrea Fryrear
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.
AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?
June 8, 2023
Kate Parish
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)
June 7, 2023
Ann Gynn
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
May 19, 2023
Content Marketing Institute Team
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
Must-Have Checklist To Creating Valuable Content
May 17, 2023
Ahava Leibtag
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
May 16, 2023
Robert Rose
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.
When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]
May 9, 2023
Robert Rose
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.
7 Formulas for Writing Introductions That Convert Scanners Into Readers
May 3, 2023
Olesia Filipenko
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.
Write Like You Talk: 12 Tips for Conversational Content
April 13, 2023
Darek Black
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
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