As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading
How to Create a Content Marketing Strategy for Your Personal Brand
Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading
The 9 Awful Circles of Content Operations Hell
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading
How to Create a Performance Dashboard for Your Content Team [Tools]
Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading
67 Book Picks for the Ultimate Content Marketing Library
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading
Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine
What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading
Why You Should Avoid the Broetry Writing Trend
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here’s why you should avoid broetry and what you should do instead. Continue reading
How to Get Big Results From Small Content Marketing Teams
Most content marketing teams are small. With few hands on the content marketing deck, everything you do should perform. Put these tips into practice to get results – no matter how many people you have on the team.
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Charter a Content Council to Knock Down Silos
What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with a content council. Learn how Corteva Agriscience created one to advise, support, and advocate for content and content marketing.
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What to Know About Google’s FAQ Rich Snippets
Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading
