Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading
9 Fixes for Frustrating Content Workflow Problems
We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today. Continue reading
LinkedIn for Content Marketing: 3 Things You Should Know
While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading
Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021
As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading
How to Create a Content Marketing Strategy for Your Personal Brand
Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading
The 9 Awful Circles of Content Operations Hell
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading
How to Create a Performance Dashboard for Your Content Team [Tools]
Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading
67 Book Picks for the Ultimate Content Marketing Library
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading
Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine
What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading
Why You Should Avoid the Broetry Writing Trend
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here’s why you should avoid broetry and what you should do instead. Continue reading
