In CMI’s Mastering Content Marketing video series, Courtney Cox Wakefield, Children’s Health digital marketing manager, shares her view of the latest search trends, and what they hold for content marketing. Read on (and watch too). Continue reading
Build a Great Brand: Align What You Think, Do, and Say
Content marketers need to elevate every conversation to something greater than a marketing tactic. Doing that is the only way to win and keep the audience’s attention. Read on to learn about the think, do, say strategy. Continue reading
Slow Page Load Time Not Always the Culprit in Poor SEO Rankings
You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. Check out the load-time grades for four Fortune 500 sites and learn what other factors may have more power over their rankings. Continue reading
Are You Measuring Right in Your Content Marketing?
How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like? Continue reading
15 Search Intent Tips, Examples, and Resources for SEO Keywords
If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading
100+ Tools Content Marketers Really Love
Want to be a better content marketer? Don’t overlook the importance of technology. And, as a jumping-off point for your content tech search, check out the favorite tools of your fellow marketers. Continue reading
How to Make an Amplification Strategy With Shares AND Backlinks
Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy. Continue reading
3 New Content Distribution Tech Trends to Embrace Now [Tools]
You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at how to diversify and empower your content marketing. Continue reading
How to Stop the Vanity of Your Search Metrics
You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics. Continue reading
Fundamentals Are Essential for Content Success
Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices. Continue reading
