By Brody Dorland published July 13, 2018

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

By Allen Gannett published July 4, 2018

The Secret to Hitting the Creative Sweet Spot

Our culture has embraced the idea that creative genius is inborn and innate. That’s totally, completely, utterly wrong. You can teach yourself, but first you must understand the two titanic forces behind creative success.
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By Chad Zollinger published July 2, 2018

How to Turn Your Content From Lousy to Memorable

The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers. Continue reading

By Midori Nediger published June 29, 2018

3 Graphic Design Tips for Non-Designers

With more text-focused people entering the world of visuals, it’s time for a refresher on the essential principles of design. Discover how typography, color, and white space can drastically improve the efficacy of visual content. Continue reading

By John Hanson published June 28, 2018

6 Great Email Lessons From the GDPR Deluge of 2018

No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading

By Aaron Orendorff published June 27, 2018

11 Content Curation and Collaboration Tools to Save You Time

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools. Continue reading

By Ann Smarty published June 25, 2018

How to Turn Brand Monitoring Into Content Assets

Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading

By Mike Murray published June 20, 2018

9 Evergreen Content Formats for Long-Term Success [Examples]

Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well. Continue reading

By Ann Gynn published June 12, 2018

How to Get Content Marketing Wrong? Think Like a PR Person

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading

By Theresa Regli published May 31, 2018

Digital Asset Management: What It Is and Why You Need It

Navigating all this digital media creates challenges for consumers and enterprises alike. Though for different purposes, consumers and marketers want to find and use them when and where they want. Digital asset management is a must. Continue reading