By Robert Rose published May 22, 2019

Will the Real ROI In Content Please Stand Up

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading

By Cathy McPhillips published May 21, 2019

Looking for Industry Influencers? How a B2B Brand Built Its Own

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading

By Jodi Harris published May 15, 2019

Your Get-it-Done Guide to Content Creation Outsourcing

Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content. Continue reading

By Ben Aston published May 14, 2019

Want Better Content Marketing Management? Try One of These Tools

New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time. Continue reading

By Kim Moutsos published May 10, 2019

The Why, When, and How of Republishing Blog Posts

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it. Continue reading

By Ann Gynn published May 1, 2019

5 More Exercises to Make Your Writing Powerful

It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading

By Andrea Fryrear published April 30, 2019

Try These 5 Agile Marketing Values to Sharpen Your Content Process

Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts. Continue reading

By Roger Maftean published April 26, 2019

Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading

By Julia McCoy published April 25, 2019

Get Rid of These 25 Phrases and Words From Your Content

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading

By Ann Smarty published April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading