Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading
Fix These Big Inefficiencies in Your Content Pipeline
Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading
How to Create a Strategic Editorial Calendar
Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading
Curate the Ultimate Content Marketing Library With These 51 Book Picks
You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading
6 AI Tools to Help You Get Smarter in Your Content Marketing
Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading
Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates
If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading
21 Books in 2019 That Make Great Reads for Content Marketers
Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading
What 8 of the Most Popular TED Talks Can Teach You About Content Marketing
With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading
What This Agency Did to Rank Its Blog at the Top of Google (Case Study)
Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too). Continue reading
The 5 Common Mistakes Every Content Marketer Should Know
Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading
