By Jug Babic published January 10, 2019

How to Use Scrum for Content Marketing

Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading

By Michele Linn published January 2, 2019

16 More Quotes to Inspire Your Content Marketing

To start the year off right, read on for 16 quotes to kick-start 2019 and help you think about things from a different perspective – your role, your content marketing, and more. Continue reading

By Joe Pulizzi published December 31, 2018

3 Life and Marketing Success Resolutions for 2019

CMI founder Joe Pulizzi has given 400 keynote speeches, but his one at Content Marketing World 2018 was his most personal. Learn the three things he says everybody should do to achieve their personal and professional desires. Continue reading

By Stephanie Stahl published December 26, 2018

Forgetting Resolutions and More Practical Content Marketing Advice

We aren’t asking you to make new year resolutions. Instead, we suggest you follow the bulletin board-worthy advice from some of CMI’s 2018 webinar presenters. They involve friends – new and old, fun, and more, including a hint of bacon. Continue reading

By Jodi Harris published December 25, 2018

The Best Checklists, Tips, and Templates for Content Marketing in 2019

Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you do that. Continue reading

By Ann Gynn published December 24, 2018

7 Great Lessons You Might Have Missed From Content Marketing World

Since you don’t have enough time to attend or watch all the sessions at Content Marketing World, we’ve curated lessons from seven of them that we wrote about this year – from words and visuals to audiences and audits. Continue reading

By Roger C. Parker published December 21, 2018

Buyer’s Guide to the Best Content Marketing Books of 2018

Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas. Continue reading

By Ann Gynn published December 14, 2018

4 Real-Life Ledes: Why They Work (and What Could Be Better)

Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading

By Dennis Shiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading

By Ann Gynn published December 4, 2018

Shouldn’t Every Piece of Content Be Clickbait?

Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading