Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading
7 Ways to Unite Your Content Team in a Remote Work World [Tools]
No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading
3 Creative Ways to Promote Content With Carousel Ads
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading
Get Your Content Workflow on the Right Track [Tools]
Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading
How to Create 5 Custom Metrics in Google Analytics [Infographic]
Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading
Fix These Big Inefficiencies in Your Content Pipeline
Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading
How to Create a Strategic Editorial Calendar
Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading
Curate the Ultimate Content Marketing Library With These 51 Book Picks
You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading
6 AI Tools to Help You Get Smarter in Your Content Marketing
Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading
Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates
If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading
