Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold. Continue reading
The Deadline Struggle Is Real. Try These 5 Tips to Manage It
Deadlines. Can’t live with ’em. Can’t get anything done without ’em. But you can make them less stressful on you and your team with a few adjustments to your approach. (Bonus: You’ll probably see more – and better – work come in on time.) Continue reading
How To Breathe New Life Into Unpublished Content
Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good. Continue reading
How To Choose the Best Distribution Channels for Your Content
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
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How To Win Content Friends (and Keep Their Ideas Pouring In)
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing. Continue reading
4 Trends That Will Shape the Future of Your Content Program
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue reading
6 Old-School Techniques To Integrate Into Your Influencer Marketing
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading
How the Right SEO Plan Can Revive Website Rankings and Traffic
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan. Continue reading
3 Ways To Use PR To Win Media Attention for Your Content [Examples]
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain. Continue reading
Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading
