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Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
How To Create Headlines That Are Good for Readers and Business

How To Create Headlines That Are Good for Readers and Business

Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this seven-step process and bonus tips.
Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
How To Curate Content That Delivers Fresh Content Without Added Resources

How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
5 Steps To Build a Content Operation Workflow That Helps Everybody

5 Steps To Build a Content Operation Workflow That Helps Everybody

Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins.
3 Contextual Link-Building Strategies That Actually Work

3 Contextual Link-Building Strategies That Actually Work

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
content-efficiency

Maximize Content Efficiency With These 7 Agile Practices

Do your content and marketing teams feel overwhelmed? Do you think they’re inefficient? Explore these seven Agile practices to streamline workflows, boost efficiency, and still create high-quality content that engages your audience.
Why Your Content Won't Surprise or Delight Unless You Expect More (From People and AI)

Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)

Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables.
How To Write Faster With or Without an AI Assist

How To Write Faster With or Without an AI Assist

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Your Ultimate Guide To Master the Content Creation Process

Your Ultimate Guide To Master the Content Creation Process

Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.
5 Real-Life Ledes That Kinda Work (and How They Could Be Better)

5 Real-Life Ledes That Kinda Work (and How They Could Be Better)

Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.