By Mike Murray published February 12, 2020

How to Use SEO to Boost Branded Keyword Rankings on Google

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading

By Emilie Moreland published January 28, 2020

7 Ways to Unite Your Content Team in a Remote Work World [Tools]

No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading

By Thibaud Clement published January 22, 2020

3 Creative Ways to Promote Content With Carousel Ads

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading

By Aaron Agius published January 21, 2020

Get Your Content Workflow on the Right Track [Tools]

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading

By Carol Hill published January 16, 2020

How to Create 5 Custom Metrics in Google Analytics [Infographic]

Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading

By Kimberly Zhang published January 15, 2020

Fix These Big Inefficiencies in Your Content Pipeline

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading

By Kelsey Raymond published January 14, 2020

How to Create a Strategic Editorial Calendar

Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading

By Ann Gynn published January 13, 2020

Curate the Ultimate Content Marketing Library With These 51 Book Picks

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading

By Lilach Bullock published January 6, 2020

6 AI Tools to Help You Get Smarter in Your Content Marketing

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading

By Jodi Harris published December 30, 2019

Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading

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