Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.
7 Social Media Metrics That Should Really Matter to Your Brand
Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.
So Your Content Failed. Now What?
Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading
How to Make the Content Marketing Case With ROI
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.
7 Tools to Optimize Your Old Content for New Conversions
An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading
Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen
The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading
What’s Missing From Your Content Marketing Tech?
When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. Continue reading
101+ Key Performance Indicators and Tips – Make the Best KPI Choices
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading
Must-Have Checklist to Creating Valuable Content
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. Continue reading
Think Micro if You Want to Do Influencer Marketing Right
Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers. Continue reading
