By Sujan Patel published September 21, 2018

5 Advanced Methods to Promote Your Content in 2018

Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading

By Steven van Vessum published September 19, 2018

How to Make Your Content Stand Out in a Crowded, Global Marketplace

If your brand operates in countries where English is not the native language, make your content a differentiator – localize it. Follow these tips to build a successful multi-language content marketing team. Continue reading

By Sujan Patel published September 17, 2018

19 Favorite Tools for Content Promotion in 2018

To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading

By Ann Gynn published September 10, 2018

How to Turn Conference Content Overload Into an Action Plan

Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading

By Sujan Patel published September 7, 2018

How to Know If Your Content Impacts Brand Awareness [Tools]

Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact. Continue reading

By Cathy McPhillips published September 3, 2018

How to Measure Your Content Marketing Effectiveness

Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading

By Stephan Spencer published August 30, 2018

OK, Google: How Do I Optimize My Content for Featured Snippets?

Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines. Continue reading

By Peg Miller published August 29, 2018

Simple Tips to Make Better Use of Your Content Audit

You’ve done the content inventory. But now what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. Continue reading

By Ann Gynn published August 28, 2018

30 Experts Identify Biggest Mistakes in Content Marketing

Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement. Continue reading

By Ann Smarty published August 23, 2018

5 Tools to Help Your Content Marketing Team Be Better

No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Here are five tools and a few tips to help in those efforts. Continue reading