By Irina Weber published April 20, 2018

How to Find and Reuse Your Best Content [Tools]

Reusing your content pieces is a powerful way to expand your reach across media channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results. Continue reading

By Ann Gynn published April 19, 2018

27 Ideas to Break Your Creative Slump

You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.) Continue reading

By Garrett Moon published April 18, 2018

How to Brainstorm and Prioritize Your Best Content Ideas

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear, leaving you stuck in a constant scramble? Let the 10x vs. 10% framework help. Continue reading

By Ann Smarty published April 16, 2018

3 Keyword Research Trends to Reshape Your Content Optimization

Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading

By Bill Widmer published April 11, 2018

7 Powerful Tools to Automate Tedious Content Marketing Tasks

You know what every content marketer loves? A good tool that saves hours of time (and money). Here are seven favorites to help with SEO, influencers, project management, and much more. Continue reading

By Jodi Harris published April 9, 2018

Road Map to Success: Content Distribution Essentials That Win Eyeballs

Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance. Continue reading

By Mat Zucker published April 6, 2018

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue reading

By Mike Murray published April 2, 2018

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

No marketing team can perfect its SEO and content marketing. But you can take steps to avoid or at least minimize the common misfires. Let’s start with these 17 frequent mistakes. Continue reading

By Lisa Murton Beets published March 28, 2018

Thinking of Creating Original Research? 8 Things to Consider

Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue reading

By Chad Pollitt published March 27, 2018

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading

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