7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs
September 28, 2021
Kim Moutsos
We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips.
Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events
September 27, 2021
Jodi Harris
Conferences – in person or virtual – can present great opportunities to network. But it doesn’t come naturally to many. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others.
How To Document Your Content Marketing Workflow
September 22, 2021
Raechel Duplain
A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages.
Why These Post-Pandemic Content Marketing Tips Are the Worst
September 16, 2021
Ann Gynn
There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers.
These 4 Content Marketing Fails Are Fixable: Here’s How
September 14, 2021
Jodi Harris
You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course.
PPC and Content Marketing: The Perfect Combo for Immediate ROI
September 13, 2021
Aaron Agius
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.
How To Get Content Marketing Measurement Wrong: Do It Like a PR Person
August 31, 2021
Ann Gynn
Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.
Webinar Planning Checklist for Content Marketing: From ‘Let’s Do It’ to ‘Action’
August 25, 2021
Mike Agron
Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate.
Outsourcing Content Creation: The Complete How-To Guide
August 24, 2021
Jodi Harris
Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team.
Content Syndication: Clearing Up Misconceptions [Examples]
August 23, 2021
Sumeet Anand
Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples.
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
August 19, 2021
Ann Gynn
You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future.
Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)
August 17, 2021
Gina Balarin
Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know.
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