By Marcia Riefer Johnston published December 20, 2017

Is Your Marketing Ready for 2018?

In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading

By Jodi Harris published December 19, 2017

Amplify Your Top-Performing Assets With This 3-Step Curation Process

Is the stress of continually creating something of value for everyone on your subscriber list starting to wear you down? Re-gift your best-performing content assets by following this three-step internal content curation process. Continue reading

By Joe Pulizzi published December 18, 2017

This Goal-Setting Activity That Made All the Difference

CMI founder Joe Pulizzi shares his answer to the question he’s frequently asked: “What’s the one thing you did that made the greatest impact to where you are at now?” And his response is something you can customize for your own success. Continue reading

By Jeff Herrmann published December 14, 2017

How to Better Understand the Size and Composition of Your B2B Audience

Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to better understand the size, composition, and preferences of your audience. Continue reading

By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading

By Arvind Kesh published November 27, 2017

The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading

By Roger C. Parker published November 22, 2017

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017.
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By Roger C. Parker published November 19, 2017

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help. Continue reading

By Ann Gynn published October 31, 2017

Proofing and Editing: How to Make Your Content Less Frightening

Want to know a scary truth ignored by too many content creators? Editing and proofing are not the same thing. Make your content less frightening with these two distinct processes for editing and proofreading. Continue reading

By Kim Moutsos published October 27, 2017

How to Speed Your Climb Out of the Content Marketing Pit of Despair

If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long. Continue reading