23 Quotes to Inspire Your Content Marketing and the Difference You Can Make
April 26, 2017
Michele Linn
Are you feeling in a rut with your marketing? Or are you looking to be energized? Turn to these 23 quotes – from inside and outside our industry – for an injection of inspiration. Think differently, do less, and find space to create.
The Content Assembly Line is Broken
April 25, 2017
Doug Kessler
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus.
4 Brand Awareness Metrics to Track the Impact of Content Marketing
April 19, 2017
Sujan Patel
If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas
Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects
April 10, 2017
Marcus Varner
If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.
Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]
April 5, 2017
Nayomi Chibana
In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help.
6 Ways to Energize Your Content Marketing Team (and Your Content)
March 31, 2017
Deborah Holstein
If you want your content team to produce more original content without expanding your numbers, you need to give them the time and headspace for creativity and innovation. Here are six unexpected ways to help your team do just that.
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