By Peg Miller published August 29, 2018

Simple Tips to Make Better Use of Your Content Audit

You’ve done the content inventory. But now what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. Continue reading

By Ann Gynn published August 28, 2018

30 Experts Identify Biggest Mistakes in Content Marketing

Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement. Continue reading

By Ann Smarty published August 23, 2018

5 Tools to Help Your Content Marketing Team Be Better

No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Here are five tools and a few tips to help in those efforts. Continue reading

By Ann Gynn published August 21, 2018

How to Use Your Analytics for Smarter Content Decisions

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading

By Andrew Davis published August 13, 2018

Discover the Real Value of the E Word (and How to Embrace It)

Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways. Continue reading

By Marcia Riefer Johnston published July 26, 2018

‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from a 20-year Pixar animator who also has worked with big B2B brands. Continue reading

By Brody Dorland published July 13, 2018

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

By Allen Gannett published July 4, 2018

The Secret to Hitting the Creative Sweet Spot

Our culture has embraced the idea that creative genius is inborn and innate. That’s totally, completely, utterly wrong. You can teach yourself, but first you must understand the two titanic forces behind creative success.
Continue reading

By Chad Zollinger published July 2, 2018

How to Turn Your Content From Lousy to Memorable

The problem with most writing is that it isn’t memorable. If you want to win loyal readers and create strong readership relationships, you must create memorable content. Let’s look at three memorable writers. Continue reading

By Midori Nediger published June 29, 2018

3 Graphic Design Tips for Non-Designers

With more text-focused people entering the world of visuals, it’s time for a refresher on the essential principles of design. Discover how typography, color, and white space can drastically improve the efficacy of visual content. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL