Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading
16 More Quotes to Inspire Your Content Marketing
To start the year off right, read on for 16 quotes to kick-start 2019 and help you think about things from a different perspective – your role, your content marketing, and more. Continue reading
3 Life and Marketing Success Resolutions for 2019
CMI founder Joe Pulizzi has given 400 keynote speeches, but his one at Content Marketing World 2018 was his most personal. Learn the three things he says everybody should do to achieve their personal and professional desires. Continue reading
Forgetting Resolutions and More Practical Content Marketing Advice
We aren’t asking you to make new year resolutions. Instead, we suggest you follow the bulletin board-worthy advice from some of CMI’s 2018 webinar presenters. They involve friends – new and old, fun, and more, including a hint of bacon. Continue reading
The Best Checklists, Tips, and Templates for Content Marketing in 2019
Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI’s best tips, checklists, and templates – can help you do that. Continue reading
7 Great Lessons You Might Have Missed From Content Marketing World
Since you don’t have enough time to attend or watch all the sessions at Content Marketing World, we’ve curated lessons from seven of them that we wrote about this year – from words and visuals to audiences and audits. Continue reading
Buyer’s Guide to the Best Content Marketing Books of 2018
Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas. Continue reading
4 Real-Life Ledes: Why They Work (and What Could Be Better)
Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading
How to Use LinkedIn as a Brand Publishing Platform
If you only think of LinkedIn as your online resume, you’re missing its opportunities to build your personal brand. It can become your publishing platform, a home for video, and an amplification tool for your content. Continue reading
Clickbait Content: Is It Good or Bad?
Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading
