By Barry Feldman published March 27, 2019

The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops. Continue reading

By Jodi Harris published March 25, 2019

How to Avoid Getting Stranded on the Road to Social Success [Examples]

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading

By Dennis Shiao published March 22, 2019

Client and Content Agency Share Insider Tips to Successful Relationship

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading

By Inna Yatsyna published March 21, 2019

What the H? How to Make Your Tags Matter in SEO

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found. Continue reading

By Grant Polachek published March 20, 2019

Need a New Web Domain? Read this First

Even if you already have your primary website, your domain days aren’t done. A new content hub? Microsite? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading

By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading

By Annemaria Nicholson published March 18, 2019

How to Smash Silos and Better Integrate Marketing Teams

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading

By Ann Gynn published March 13, 2019

Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading

By Aaron Agius published March 8, 2019

7 Steps to Getting Brand Trust Right

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading

By Hal Werner published March 7, 2019

Don’t Let the Toddler Trap Torpedo Your Content Productivity

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading