It’s not enough to create an Instagram account and start shooting photos to share. Here’s how to tailor your content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.
Content audits are about as popular as colonoscopies but are just as necessary. What if you could get it over with in a few hours? Consider the condensed content audit.
A few months ago, Clare McDermott committed to evaluating her personal tech stack with the goal to find worthwhile shortcuts and work-arounds. Now she shares how she learned to make her life simpler and more productive with 16 tools.
When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands.
Content curation isn’t a cheap substitute for original content. But it can be a cost-effective way to reach your audience more often and maximize your existing content. Get the inside scoop from the content curation pros.
Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do.
If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective.
Search is getting worse for all types of B2B and B2C businesses. Even sites that organically rank No. 1 for a keyword are no longer the top result seen by searchers. Here’s how to improve your SEO in 2018.
Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets.
It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox.
Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy.
Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process.