Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight
What would you give to read your customers’ minds? Read these tips from the self-proclaimed search guy for getting as close as possible to mind-reading by using resources hiding in plain sight. Continue reading
How to Persuade the Naysayers to Embrace New Marketing Technology
Don’t panic. Though the world of tech solutions for content marketers grows exponentially and your team may resist adopting new tools, there’s hope. Here are five steps to make onboarding a new tech tool easier and more effective. Continue reading
19 Favorite Tools for Content Promotion in 2017
Do you want to get more out of the content you produce? Improve your promotion efforts and get your content in front of more people. Read on for 19 favorite tools (many are free) being used in the content promotion process in 2017.
How to Create High-Converting Content
Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content. Continue reading
How to Create Useful How-To Video Content: Essential Toolbox
If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading
The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail
If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas for content you can tick off as successes. Continue reading
34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic
If you care about content marketing and SEO, you can’t ignore link building. Unfortunately, it involves considerable time, patience, and disappointments. What’s the upside? Backlinks are among top three ranking factors. Continue reading
5 Important Visual Lessons From Designers for Content Marketers
You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading
6 Quick-and-Dirty Ways to Beat Writer’s Block
Instead of battling your writer’s block by publishing less, combat it by using these six valuable inspiration sources that will help you deliver relevant content to your audience. Continue reading
