If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers. Continue reading
How to Develop and Grow a Successful Podcast
How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created. Continue reading
The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort
Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading
Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try
Artificial intelligence is at work all around. From pre-populated responses in Messenger to algorithmic headline creators, it’s opening possibilities for B2B marketers to boost performance and create a competitive advantage. Continue reading
A Quick-Start Guide to Paid Content Promotion
If you want your content to get discovered by the right audience at scale in today’s noisy landscape, it might be time to consider paid promotion. Here’s a detailed guide on the top options you should consider. Continue reading
5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading
6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]
With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs. Continue reading
Proofing and Editing: How to Make Your Content Less Frightening
Want to know a scary truth ignored by too many content creators? Editing and proofing are not the same thing. Make your content less frightening with these two distinct processes for editing and proofreading. Continue reading
8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance. Continue reading
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics. Continue reading
