Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider.

Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions.

The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try.

Executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. Get tips from 13 experts on how to build (and grow) a successful content marketing team.

Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business.

As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production.

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company.

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers.

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it.

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it.

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team.

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee.