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Google's Featured Snippets FAQ: How to Get More Traffic From Search Engines

Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets.
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The No-Fail Formula for Creating Killer Webinar Content

It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox.
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13 Smart Brands Using Technology to Power Their Content

Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy.
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3 Simple Tools for Hiring Great Content Creators in Less Time

Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process.
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Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology.
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Community Management: A Social Media Expert Spills Her Secrets

Do you know the key attributes for successful online community building? What about the tools to make an engaged community efficient, effective, and manageable? Learn from the social media expert’s expert on how to do it well.
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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Is the stress of continually creating something of value for everyone on your subscriber list starting to wear you down? Re-gift your best-performing content assets by following this three-step internal content curation process.
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How Tom’s of Maine Found Success in Micro-Influencer Marketing

Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influencer substance over sizzle. Learn how they did it.
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Content Syndication: More Than a Traffic Boost

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each.
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How to Adopt a Customer-Centric Strategy for Your Content

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers.
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How to Develop and Grow a Successful Podcast

How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created.
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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site.