By Michele Linn published July 4, 2017

7 Things You Need to Have a Productive (and Happy) Content Marketing Team

Individual tricks are useful, but what does your team need to make sure they are working in the best possible way? Read on for a mix of tools and ideas to help your team focus on creation, not process. Continue reading

By Clare McDermott published June 30, 2017

Content Marketing Industry: What’s Happening in Hiring [Research]

Hiring and retaining talent is an ongoing struggle. Learn what the research shows about content marketing hiring – from the biggest geographic markets to role-specific salaries, and from desired skill sets to retention activities. Continue reading

By Andrea Fryrear published June 22, 2017

How to Stop Wasting Time on the Wrong Content

Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead. Continue reading

By Eva Jackson published June 8, 2017

Agile Practices: How to Avoid Mistakes Our Marketing Team Made

A marketing team practicing Agile project management made so many mistakes that half of them locked themselves in a room and didn’t leave until they addressed significant shortcomings in their approach. Here’s what they learned. Continue reading

By Cameron Conaway published May 31, 2017

LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading

By Deborah Holstein published May 26, 2017

How to Avoid Collaborative Overload Within Your Content Team

Is your creative team sick of the distractions that come when everybody is expected to contribute to a project? Collaboration done poorly leaves little time for critical thinking. These simple tips can help create quality collaboration. Continue reading

By Jake Athey published May 25, 2017

3 Steps to Manage Your Content Library Like a Librarian

We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian. Continue reading

By Sara Noble published May 19, 2017

Are You Ready to Hire Quality for Your Content Team?

To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek. Continue reading

By Marcia Riefer Johnston published May 18, 2017

New Tech Friends on the Marketing Block

Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost. Continue reading

By Marcia Riefer Johnston published May 4, 2017

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

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