Does AI Do ‘More’ Or ‘Less’ in Your Content Strategy?
March 12, 2024
Robert Rose
Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.
Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You)
February 23, 2024
Content Marketing Institute Team
Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?
How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas
February 6, 2024
Robert Rose
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does
February 2, 2024
Content Marketing Institute Team
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
Owned Media Demands This New Content Role for Long-Term Success
January 23, 2024
Robert Rose
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
Build This New Framework for Agile Content Ops in Talent-Starved Times
January 16, 2024
Robert Rose
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
For Better Content Leadership, Don’t Blame – Try Cultivating Instead
January 9, 2024
Robert Rose
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
7 Core Roles of a Content Marketing Team
September 5, 2023
Robert Rose
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
3 Strategies To Help Content Marketers Navigate Work Grief and Burnout
August 30, 2023
Chris Gillespie
You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.
Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?
August 29, 2023
Robert Rose
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)
August 22, 2023
Robert Rose
Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
Remote Work Isn’t New, But It Brings a New Challenge for Marketers
August 18, 2023
Content Marketing Institute Team
Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
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