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Does AI Do ‘More’ Or ‘Less’ in Your Content Strategy?

Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.
marketing-reorg-game

Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it? 
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How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.
cmo-roles-going-down-under

The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
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Owned Media Demands This New Content Role for Long-Term Success

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
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Build This New Framework for Agile Content Ops in Talent-Starved Times

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
stop-blame-game

For Better Content Leadership, Don’t Blame – Try Cultivating Instead

Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
must-have-content-roles

7 Core Roles of a Content Marketing Team

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.
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3 Strategies To Help Content Marketers Navigate Work Grief and Burnout

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.
ai-make-teams-more-efficient

Will AI Make Marketing Teams Stronger or Cover Their Weaknesses?

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
content-marketing-leadership-ladder

How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)

Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
hybrid-remote-marketers-challenge

Remote Work Isn’t New, But It Brings a New Challenge for Marketers

Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?