Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view. Continue reading
27+ Content Marketing Statistics To Help You Succeed in 2023
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading
How To Make a Better Workspace for Your Content Marketing Team [Tools]
Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading
The New Chief Content Officer: Why the Job Description Must Change
Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading
7+ Skills Every Content Marketer Needs To Be Great
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading
Are You Willing To Kill Your Content To Save Yourself?
If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading
Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Continue reading
Should Your Content Team Play to Its Strengths or Fix Its Weaknesses? [Rose-Colored Glasses]
Every content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide. Continue reading
How To Battle Imposter Syndrome on Your Content Marketing Team
Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization. Continue reading
How Pega Launched an Award-Winning Brand Journalism Magazine in 120 Days
You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading
