Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.
The 7 Core Roles of a 2020 Content Marketing Team
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles. Continue reading
Successful Content Marketers Have These 7 Traits
Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight. Continue reading
Get Your Content Team Out of That Creative Rut
Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut. Continue reading
Client and Content Agency Share Insider Tips to Successful Relationship
Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading
How to Smash Silos and Better Integrate Marketing Teams
Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading
7 Steps to Getting Brand Trust Right
There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it. Continue reading
Time to Get Schooled on Content Marketing Skills
Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue reading
How to Get the Content Marketing Salary You Deserve
Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers. Continue reading
13 Fresh Ideas to Get More Content Marketing Zing From Employees
Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas. Continue reading
