By Chris Gillespie published October 20, 2020

How to Catch and Keep a Journalist in Content Marketing

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading

By Jennifer Goforth Gregory published October 13, 2020

How to Get Creatives to Harmonize With Metrics

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading

By Chris Gillespie published September 28, 2020

How to Find Writers and Help Them Deliver Successful Content

Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading

By Clare McDermott published September 16, 2020

4 Ways to Get the Most From Your Content Marketing Operations

Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading

By Amy Balliett published September 7, 2020

Next-Gen Visuals Demand a Strong Foundation Today

Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences. Continue reading

By Shane Barker published July 8, 2020

Tools to Help Your Content Marketing Team Be Successful

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.
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By Alex Novkov published May 20, 2020

How to Boost Your Content Marketing Team’s Efficiency

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading

By Dennis Shiao published May 7, 2020

Actionable Tips to Map a New and Successful Career Path

When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests. Continue reading

By Jeremy Bednarski published May 4, 2020

6 Keys to a Strong Content Marketing Agency-Client Relationship

Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership.
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By Robert Mills published April 16, 2020

How to Define a Workflow That Keeps Content Production On Track

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading

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