Remote Work Isn’t New, But It Brings a New Challenge for Marketers
August 18, 2023
Content Marketing Institute Team
Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do
July 19, 2023
Ann Gynn
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
23+ Content Marketing Skills You Need for Today and the Next Five Years
July 6, 2023
Jodi Harris
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
Company Culture Importance Rises; Changing It Requires New Thinking
June 9, 2023
Content Marketing Institute Team
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
9 Ideas To Boost Your Internal Content Distribution Strategy
April 5, 2023
Lizzy Burnam
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
Take This Step To Get Over Your Fear of Content Collaboration
April 4, 2023
Robert Rose
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
5 Ways To Be a Better Content Team Leader
January 4, 2023
Ann Gynn
Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.
How To Make a Better Workspace for Your Content Marketing Team [Tools]
November 29, 2022
Shane Barker
Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.
The New Chief Content Officer: Why the Job Description for the CCO Position Must Change
November 15, 2022
Robert Rose
Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to...
7+ Skills Every Content Marketer Needs To Be Great
November 9, 2022
Kim Moutsos
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?
Are You Willing To Kill Your Content To Save Yourself?
October 17, 2022
Andrew Davis
If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go.
Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model
October 13, 2022
Ann Gynn
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title.
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