Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must look to the brand’s employees.

Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight.

Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead your team out of that rut.

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there.

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it.

Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts.

Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers.

Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas.

The most interesting ideas come from flipping expectations on their head, breaking molds, and taking risks. Learn how to do that in the new Mastering Content Marketing video and read six rules you should set about breaking.

Content marketers need to elevate every conversation to something greater than a marketing tactic. Doing that is the only way to win and keep the audience’s attention. Read on to learn about the think, do, say strategy.

Do you treat sales as another marketing channel? You should want to support the revenue-generating team and to extend content’s value for your brand. Here are three easy ways content marketers can support the sales team.