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How to Get Creatives to Harmonize With Metrics

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work.
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Next-Gen Visuals Demand a Strong Foundation Today

Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences.
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Actionable Tips to Map a New and Successful Career Path

When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests.
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6 Keys to a Strong Content Marketing Agency-Client Relationship

Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership.
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Marketing Workflow: How to Keep Content Production On Track

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it.
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Want More Business? Narrow Content Focus to Targeted Accounts

Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities.
unite-content-team

7 Ways to Unite Your Content Team in a Remote Work World [Tools]

No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them.
content-workflow-right-track

Get Your Content Workflow on the Right Track [Tools]

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page.
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Fix These Big Inefficiencies in Your Content Pipeline

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI.
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How to Adopt a Growth Mindset for Your Content Marketing

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline.
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Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year.
sales-marketing-same-kitchen

How to Get Sales and Marketing in the Same Kitchen

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.