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How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)

Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
hybrid-remote-marketers-challenge

Remote Work Isn’t New, But It Brings a New Challenge for Marketers

Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
downtown-productive-tasks

Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do

People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
content-marketer-skills

23+ Content Marketing Skills You Need for Today and the Next Five Years

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
company-culture-importance-rises

Company Culture Importance Rises; Changing It Requires New Thinking

New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
b2b-marketing-team-stop-caring-products

When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.
internal-content-distribution

9 Ideas To Boost Your Internal Content Distribution Strategy

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
content-collatoration-fears

Take This Step To Get Over Your Fear of Content Collaboration [Rose-Colored Glasses]

It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.  
better-content-leadership

5 Ways To Be a Better Content Team Leader

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.
content-team-workspace

How To Make a Better Workspace for Your Content Marketing Team [Tools]

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.
Job description for Chief Content Officer (CCO)

The New Chief Content Officer: Why the Job Description for the CCO Position Must Change

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to...
skills-content-marketer-needs

7+ Skills Every Content Marketer Needs To Be Great

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?