Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading
Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice
The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading
The 9 Awful Circles of Content Operations Hell
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading
How to Convince Your Company’s Brain Trust to Collaborate on Content
Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading
Charter a Content Council to Knock Down Silos
What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with a content council. Learn how Corteva Agriscience created one to advise, support, and advocate for content and content marketing.
Continue reading
How to Catch and Keep a Journalist in Content Marketing
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading
How to Get Creatives to Harmonize With Metrics
Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading
Next-Gen Visuals Demand a Strong Foundation Today
Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences. Continue reading
Actionable Tips to Map a New and Successful Career Path
When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests. Continue reading
6 Keys to a Strong Content Marketing Agency-Client Relationship
Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership.
Continue reading