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LinkedIn Leader Shares How to Build a High-Performance Content Marketing Team

Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team.
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How to Avoid Collaborative Overload Within Your Content Team

Is your creative team sick of the distractions that come when everybody is expected to contribute to a project? Collaboration done poorly leaves little time for critical thinking. These simple tips can help create quality collaboration.
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Content Library: 3 Steps to Manage Yours Like a Librarian

We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian.
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Are You Ready to Hire Quality for Your Content Team?

To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek.
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New Tech Friends on the Marketing Block

Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost.
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Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.

Content Operations

Learn how to plan content strategically, develop efficient workflows and processes, implement essential technologies and automation tools, and structure your teams for better collaboration, creativity, and marketing performance.