Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success.

Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation.

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from.

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it.

Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path.

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful.

This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why.

Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content.

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences.

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now.

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.