5 Surprising Ways to Optimize Websites With Video
April 20, 2020
Keith Harrington
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content.
How To Make Webinar Content Shine: A No-Fail Formula
April 13, 2020
Shane Barker
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences.
When You Should (and Shouldn't) Create Long-Form Content
April 2, 2020
Amanda Milligan
It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.
How to Create a Persuasive About Us Page that Converts [Examples]
March 31, 2020
Dan Steiner
Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now.
6 Brands Share Real Content Marketing Examples That Convert
March 30, 2020
Leslie Carruthers
Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
3 Stunning Visual Storytelling Examples
March 25, 2020
Dennis Shiao
Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples.
Successful Ghostwriting Demands Collaboration, Not Magic
March 12, 2020
Ann Gynn
Ghostwriters are like introverted ventriloquists, but they can’t hide behind the scenes. And credited authors can’t put their name to content that just magically appears. Both have a role in the collaboration.
5 Ways to Create the Most Valuable Content for Your Audience
March 10, 2020
Julia McCoy
For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore.
How to Do Visual Content With Low, Medium, and High Budgets
March 4, 2020
Dennis Shiao
You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus.
You Can Write Faster With This Guide
March 3, 2020
Ann Gynn
You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help.
How to Visualize Data With Google Data Studio
March 2, 2020
Fatmir Hyseni
You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you.
6 Things You Should Stop Doing to Content [Tools]
February 17, 2020
Aaron Agius
The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them.
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