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scriptwriting-secrets

3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
writing-tips-tricks

5 Writing Tricks That Treat Audiences to Better Data-Based Stories

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
climb-google-rankings

How Core Topics and Content Clusters Lead to Better Google Search Rankings

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
award-winning-video-storytelling-lessons

How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
click-worthy-headlines

How To Write Headlines That Hook: 8 Questions To Ask

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
how-to-work-with-wikipedia-editor

How To Work With Wikipedia Editors To Successfully Update Your Content

Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
verbs-powerful-writing

This Superpower You Learned in Grade School Can Power Better Content

You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
content-creation-ai-human

Audiences Don’t Care If AI Created Your Brand’s Content

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
external-sources-trustworthy-content

How To Find External Sources To Create Trustworthy Content

Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
thought-leadership-strategy

4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers

Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships.
case-study-examples-tips

3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]

Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
must-have-valuable-content-checklist

Must-Have Checklist To Creating Valuable Content

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.