Marketing Content to Gen Z? You Better Play by Their Rules
March 15, 2023
Jodi Harris
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.
How To Combine Machine and Human Input for More Effective Content in 2023
March 9, 2023
Jim Yu
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
March 1, 2023
Travis Taborek
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
February 16, 2023
Ann Gynn
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Build Lasting Customer Connections With Sustainability Content
January 23, 2023
Phillip Akhzar
Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.
How an Honest Talk With ChatGPT Surprised Even a Veteran Editor
January 18, 2023
Ann Gynn
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)
How a Content Formula Helps You Create Bingeable Series (Proven by Hallmark)
December 19, 2022
Ann Gynn
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]
December 16, 2022
Robert Rose
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.
Content Creation Process: Everything You Need To Wow Your Audience
December 7, 2022
Jodi Harris
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
December 1, 2022
Lesley Vos
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
How To Repurpose Video Content for Bigger and Better Results
November 30, 2022
Amy Woods
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Feast on These 9 Content Examples Worthy of Gratitude
November 23, 2022
Jodi Harris
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
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