Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading
What You Need to Know to Get a Wikipedia Page Published
Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading
How to Create the Right Video Experiences for Your Brand
Video’s versatile format can serve multiple marketing purposes. But which combination of formats, features, and distribution options best fit your needs and goals? Use this decision-making guide to find the ideal path. Continue reading
Reading Fiction Can Make You a Better Content Creator
Content marketers are quick to preach the gospel of storytelling, but we typically evangelize it from the creators’ perspective. Yet reading literature has many tangible benefits that ultimately help us tell better stories.
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When Content Is All You Have for Your Audience
When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading
How to Make a Weekly Podcast: A Step-by-Step Guide
The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading
Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why. Continue reading
5 Surprising Ways to Optimize Websites With Video
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading
The No-Fail Formula for Creating Awesome Webinar Content
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading
When You Should (and Shouldn’t) Create Long-Form Content
It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading
