Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content. Continue reading
Feast on These 9 Content Examples Worthy of Gratitude
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons
Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading
5 Tools to Make a Big Impact With a Small Content Marketing Budget [Sponsored]
With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money. Continue reading
How Reading Great Fiction Makes Your Content Better (and What To Read)
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter. Continue reading
4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading
AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?
Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help. Continue reading
Branded Content: Getting It Right
Branded content’s ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading
How To Ensure Optimal Visual Experiences Across Devices
Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device. Continue reading
