A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best. Continue reading
4 Real-Life Ledes: Why They Work (and What Could Be Better)
Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading
2 Things to Know About Visual Content Strategy in 2019
It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship. Continue reading
How 6 Brands Stand Out and Get Results from Content Marketing
Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading
How These Unusual Sources Make Your Content Stand Out
If you want your content to stand out – and up – in the vast sea of content, you have to create something sufficiently novel and useful. These unusual research sources will put you ahead of the pack. Continue reading
Clickbait Content: Is It Good or Bad?
Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading
7 B2C Brands Offer Content Marketing Lessons and Inspiration
Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today. Continue reading
What You Need to Do to Build a Loyal YouTube Audience
Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight. Continue reading
How to be Purposeful With Your Purpose-Driven Content [Examples]
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading
