By Rebecca Geier published August 30, 2017

How to Create Content for the Technical B2B Buyer

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

By Marcia Riefer Johnston published August 27, 2017

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading

By Clare McDermott published August 11, 2017

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

By Dawn Papandrea published August 9, 2017

How Financial Services Companies Build Relationships Through Content

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

By Jodi Harris published August 8, 2017

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Every moment counts when competing for attention of today’s demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand’s overall value. Continue reading

By Marcia Riefer Johnston published August 6, 2017

Comedy Pro Reveals How to Bring Funny to Content [Video]

A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles. Continue reading

By Marcia Riefer Johnston published August 3, 2017

Want Content That’s More Usable & Reusable? Chunk It

How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey. Continue reading

By Andrea Fryrear published July 28, 2017

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

By Ann Gynn published July 25, 2017

How Professional Services Marketers Can Stand Out in a Crowded Marketplace

Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started. Continue reading

By Jodi Harris published July 24, 2017

Trends Driving Automotive Content in 2017

Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers’ consideration set. Continue reading

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