By Jodi Harris published October 19, 2021

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading

By Ann Gynn published October 18, 2021

Why You Should Doubt Headline Best Practices Advice (Except This)

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading

By Kim Moutsos published September 30, 2021

How’d You Make That Flipping Awesome B2C Content for AARP?

AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading

By Ann Gynn published September 23, 2021

Punch Up Your Writing With These 4 Power-Packed Tips

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading

By Content Marketing Institute Team published August 20, 2021

3 Video Content Takeaways From Salesforce, TikTok, and Facebook

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading

By Content Marketing Institute Team published August 13, 2021

How Video Email Affects Your Audience (and More Content Examples)

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading

By Romy Catauta published August 11, 2021

How To Adapt Your Content To Get Found in the Conversational Search Era

Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle. Continue reading

By Robert Rose published August 9, 2021

Try These Storytelling Structures To Build, Strengthen, or Repair Your Brand

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading

By Content Marketing Institute Team published August 6, 2021

Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership

Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing. Continue reading

By Sarah Greesonbach published August 3, 2021

Your White Paper Tanked: 3 Common Mistakes To Avoid

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading

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