By Aaron Agius published February 17, 2020

6 Things You Should Stop Doing to Content [Tools]

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading

By Ann Gynn published January 29, 2020

How to Get Valuable External Content Sources

For your company to be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Incorporate sources that don’t work for your company.

Continue reading

By Emilie Moreland published January 28, 2020

7 Ways to Unite Your Content Team in a Remote Work World [Tools]

No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading

By Jodi Harris published January 20, 2020

Brand Empathy: The One Critical Quality B2B Content Lacks [Video]

B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading

By Ann Gynn published December 23, 2019

6 B2B Brands That Put the Creative in Their Content Marketing [Examples]

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
Continue reading

By Ann Gynn published December 19, 2019

Look Inside the Idea Garage for 8 Fresh B2C Examples

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading

By Dennis Shiao published December 12, 2019

How to Do Brand Storytelling in 3 Successful Ways

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading

By Allison Carroll published December 5, 2019

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading

By Ann Gynn published November 28, 2019

4 Content Experiences That Keep On Giving

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that. Continue reading

By Dennis Shiao published November 14, 2019

The One Way to Stand Out in the Crowd of Content

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading

DISCOVER MORE FROM INFORMA TECH

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL