Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading
How These Unusual Sources Make Your Content Stand Out
If you want your content to stand out – and up – in the vast sea of content, you have to create something sufficiently novel and useful. These unusual research sources will put you ahead of the pack. Continue reading
Shouldn’t Every Piece of Content Be Clickbait?
Given its denotative definition, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why is it on lists of practices to avoid? Can it ever be used for good? Continue reading
7 B2C Brands Offer Content Marketing Lessons and Inspiration
Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today. Continue reading
What You Need to Do to Build a Loyal YouTube Audience
Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight. Continue reading
How to be Purposeful With Your Purpose-Driven Content [Examples]
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading
How to Get Ranked and Read With the Topic Cluster Content Model
Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how. Continue reading
A Primer to Boost Your Content’s Readability
Poor readability is a signal you’re not looking after your audience. Discover how to make your wealth of ideas and information more accessible to your audience in this step-by-step guide. Continue reading
Why You Need Vertical Visuals If Your Audience is Mobile
Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading
