By Carla Johnson published August 15, 2019

How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future.

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By Mark Jones published August 12, 2019

How to Make Your Brand’s Podcast Soar to Top of the Charts

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field?

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By Carla Johnson published August 8, 2019

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

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By Sarah Rickerd published August 5, 2019

13 Easy Tips to Give Your Content More Personality

Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content.

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By Carla Johnson published July 26, 2019

Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.

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By Robert Rose published July 19, 2019

The Big Difference an Apostrophe Makes in a Brand’s Stories

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better.

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By Ann Gynn published July 16, 2019

32 (Surprising?) Ways to Define a Home Run in Content Marketing

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you.

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By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading

By Ann Gynn published July 9, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading

By Amanda Milligan published June 28, 2019

Burger King Teaches You How to Do Cause Marketing Wrong

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way. Continue reading