How To Work With Wikipedia Editors To Successfully Update Your Content
September 6, 2023
William Beutler
Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
This Superpower You Learned in Grade School Can Power Better Content
July 13, 2023
Ann Gynn
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
Audiences Don’t Care If AI Created Your Brand’s Content
July 5, 2023
Ann Gynn
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
How To Find External Sources To Create Trustworthy Content
June 21, 2023
Ann Gynn
Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers
June 15, 2023
Jodi Harris
Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships.
3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]
June 14, 2023
Ann Gynn
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
Must-Have Checklist To Creating Valuable Content
May 17, 2023
Ahava Leibtag
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
May 11, 2023
Ann Gynn
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
7 Formulas for Writing Introductions That Convert Scanners Into Readers
May 3, 2023
Olesia Filipenko
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.
Write Like You Talk: 12 Tips for Conversational Content
April 13, 2023
Darek Black
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
Foolish Content Isn’t Limited to One Day a Year
March 30, 2023
Ann Gynn
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree?
How To Make Your Next Thought Leadership Program a Success
March 23, 2023
Janie Hulse-Najenson
Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.
No posts found