Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist. Continue reading
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading
7 Formulas for Writing Introductions That Convert Scanners Into Readers
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue reading
Write Like You Talk: 12 Tips for Conversational Content
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading
Foolish Content Isn’t Limited to One Day a Year
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree? Continue reading
How To Make Your Next Thought Leadership Program a Success
Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. Continue reading
Marketing Content to Gen Z? You Better Play by Their Rules
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading
How To Combine Machine and Human Input for More Effective Content in 2023
You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience. Continue reading
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading
Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading
