By Ahava Leibtag published May 17, 2023

Must-Have Checklist To Creating Valuable Content

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist. Continue reading

By Ann Gynn published May 11, 2023

Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading

By Olesia Filipenko published May 3, 2023

7 Formulas for Writing Introductions That Convert Scanners Into Readers

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue reading

By Darek Black published April 13, 2023

Write Like You Talk: 12 Tips for Conversational Content

Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading

By Ann Gynn published March 30, 2023

Foolish Content Isn’t Limited to One Day a Year

Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree? Continue reading

By Janie Hulse-Najenson published March 23, 2023

How To Make Your Next Thought Leadership Program a Success

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. Continue reading

By Jodi Harris published March 15, 2023

Marketing Content to Gen Z? You Better Play by Their Rules

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading

By Jim Yu published March 9, 2023

How To Combine Machine and Human Input for More Effective Content in 2023

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience. Continue reading

By Travis Taborek published March 1, 2023

6 Steps To Help Content Marketers Thrive in a World With AI Content Tools

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading

By Ann Gynn published February 16, 2023

Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL