By David Zheng published May 13, 2019

How to Get Google Eyes for Your Content

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue reading

By Ann Gynn published May 7, 2019

35+ Definitions of What Quality Means in Content

Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading

By Ann Gynn published May 1, 2019

5 More Exercises to Make Your Writing Powerful

It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading

By Roger Maftean published April 26, 2019

Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading

By Julia McCoy published April 25, 2019

Get Rid of These 25 Phrases and Words From Your Content

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading

By Robert Katai published April 16, 2019

Make Your Blog More Attractive With These 12 Visuals

Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help. Continue reading

By Clare McDermott published April 15, 2019

How to Create Content in a World With Bots

Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading

By Kim Moutsos published March 29, 2019

5 (More) Secrets of Great Storytellers

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading

By Mike Murray published March 28, 2019

57+ Content Tools, Tips, and Examples to Make Your Writing Better

To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. They’ll help you write content that stays on mission, wins readers over, and more. Continue reading

By Barry Feldman published March 27, 2019

The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops. Continue reading