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evergreen-versus-classic-content

Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
business-podcast-strategy

How To Achieve Business Podcasting Success (and Pitfalls To Avoid)

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.
better-content-experiences

6 Easy Things You Can Do To Improve the Content Experience for Your Audience

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.
big-brand-content

Big Brand Content Examples That Shine, Charm, and (Sadly) Bore

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
Robots facing off with a human represent a recent creative and strategy challenge that pitted two marketers against one supported by AI tools.

Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.
writing-tips-b2b-marketers-study

New Study Reveals Clear Writing Tips for B2B Marketers

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
Turning 'meh' ideas into marvelous content seems like magic.

How To Turn ‘Meh’ Ideas Into Marvelous Content

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
outstanding-content-marketing-examples

7 Content Examples Worth Savoring

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
scriptwriting-secrets

3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
writing-tips-tricks

5 Writing Tricks That Treat Audiences to Better Data-Based Stories

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
climb-google-rankings

How Core Topics and Content Clusters Lead to Better Google Search Rankings

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
award-winning-video-storytelling-lessons

How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.