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how-to-work-with-wikipedia-editor

How To Work With Wikipedia Editors To Successfully Update Your Content

Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
verbs-powerful-writing

This Superpower You Learned in Grade School Can Power Better Content

You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
content-creation-ai-human

Audiences Don’t Care If AI Created Your Brand’s Content

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
external-sources-trustworthy-content

How To Find External Sources To Create Trustworthy Content

Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
thought-leadership-strategy

4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers

Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships.
case-study-examples-tips

3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]

Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
must-have-valuable-content-checklist

Must-Have Checklist To Creating Valuable Content

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
smartphone-video-tips

Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.
writing-powerful-intros

7 Formulas for Writing Introductions That Convert Scanners Into Readers

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.
conversational-writing-tips

Write Like You Talk: 12 Tips for Conversational Content

Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
foolish-content-examples

Foolish Content Isn’t Limited to One Day a Year

Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree?
true-thought-leadership

How To Make Your Next Thought Leadership Program a Success

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.