By Ann Gynn published July 7, 2020

Can Clickbait Be Used for Good?

Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading

By Scott Aughtmon published June 22, 2020

5 Content Lessons From John Krasinski’s Some Good News

Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
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By Jodi Harris published June 18, 2020

Even B2B Audiences Want Emotion in Their Content

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading

By Stephen Spiewak published June 8, 2020

No Need to Survey, You Already Have Data for Great Storytelling [Examples]

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories? Continue reading

By Daisy Quaker published June 3, 2020

5 Steps to Create Empathetic Content Right Now [Examples]

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading

By Robert Rose published May 28, 2020

3 Secrets to Writing Better Video and Audio Scripts [Examples]

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading

By Aaron Agius published May 27, 2020

Why Guest Posting Isn’t the Answer in 2020

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading

By Ann Gynn published May 25, 2020

Stop With the Overused and Incorrect Words in Your Writing

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading

By Joe Pulizzi published May 21, 2020

Are You Guilty of the One Thing That Kills Content Marketing?

Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading

By Nadya Khoja published May 19, 2020

7 Ideas to Spark Great Infographics

Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading

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