Video-Phobic Marketers: It's Time to Get Over Your Fear of Producing Video
August 11, 2017
Clare McDermott
Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video.
How Financial Services Companies Build Relationships Through Content
August 9, 2017
Dawn Papandrea
As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples.
The Art of the Cart: How Retail Brands Can Cash in on Content Marketing
August 8, 2017
Jodi Harris
Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value.
Comedy Pro Reveals How to Bring Funny to Content [Video]
August 6, 2017
Marcia Riefer Johnston
A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles.
Want Content That’s More Usable & Reusable? Chunk It
August 3, 2017
Marcia Riefer Johnston
How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey.
Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
July 28, 2017
Andrea Fryrear
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how.
How Professional Services Marketers Can Stand Out in a Crowded Marketplace
July 25, 2017
Ann Gynn
Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started.
Trends Driving Automotive Content in 2017
July 24, 2017
Jodi Harris
Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers' consideration set.
Story Structure Guide for Content Marketers
July 21, 2017
Pratik Dholakiya
Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons.
Quality Content: Definitions and Creation Tips From 35+ Experts
July 18, 2017
Ann Gynn
Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too.
How REI Is Unlocking the Power of Long-Form Video
July 14, 2017
Andrea Fryrear
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way.
Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs
July 12, 2017
Stephanie Stahl
Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today.
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