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3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Winner)

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.
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13 Easy Tips to Give Your Content More Personality

Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content.
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Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.
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The Big Difference an Apostrophe Makes in a Brand's Stories

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better.
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32 (Surprising?) Ways to Define a Home Run in Content Marketing

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you.
successful-topic-guest-article

How to Choose a Successful Topic for Your Next Guest Article

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea.
Content-engages-marketers-scoop

Content Engagement: Inside Scoop From 30 Marketers

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective.
Burger-king-cause-marketing-wrong

Burger King Teaches You How to Do Cause Marketing Wrong

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way.
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Augmented Reality (AR) and Virtual Reality (VR) Storytelling for Marketing: 4 Things to Know

A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing.
10-tips-best-selling-authors

10 Tips From Best-Selling Authors That Will Polish Your Content

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.
audience-needs-stories

Why Your Audience Needs Stories: It’s a Brain Thing

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine.
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7 Triggers That Make People Want to Share Your Content

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.