By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading

By Ann Gynn published July 9, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading

By Amanda Milligan published June 28, 2019

Burger King Teaches You How to Do Cause Marketing Wrong

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way. Continue reading

By Ahava Leibtag published June 21, 2019

Must-Have Checklist to Creating Valuable Content

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. Continue reading

By Dennis Shiao published June 20, 2019

AR/VR Storytelling for Marketing: 4 Things to Know

A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading

By Kathy Edens published June 17, 2019

10 Tips From Best-Selling Authors That Will Polish Your Content

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. Continue reading

By Jonathan Crossfield published June 4, 2019

Why Your Audience Needs Stories: It’s a Brain Thing

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading

By Jonathan Gorham published May 27, 2019

7 Triggers That Make People Want to Share Your Content

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading

By David Zheng published May 13, 2019

How to Get Google Eyes for Your Content

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue reading

By Ann Gynn published May 7, 2019

35+ Definitions of What Quality Means in Content

Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve quality content. Continue reading

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