Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how. Continue reading
Content Readability: A Primer
Poor readability is a signal you’re not looking after your audience. Discover how to make your wealth of ideas and information more accessible to your audience in this step-by-step guide. Continue reading
Why You Need Vertical Visuals If Your Audience is Mobile
Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading
The 5 New Rules of Video Marketing Success
Not enough marketers are pushing the video medium as hard as they could. For the sake of marketing budgets, audience engagement, ROI, etc., let’s push things forward, and it starts with a new model of video marketing. Continue reading
Brands Often Overlook This Superhero of Storytelling
Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Continue reading
Research Tells You How to Pick Better Images for Social Media
Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples. Continue reading
How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading
No Celebrities Required: How to Create Great Influencer Content
Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book. Continue reading
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
Get Your Readers to Stay Longer With These 4 Formats
You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin. Continue reading
