Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
March 20, 2024
Ann Gynn
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.
Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
March 5, 2024
Robert Rose
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
How To Achieve Business Podcasting Success (and Pitfalls To Avoid)
February 28, 2024
A. Lee Judge
Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.
6 Easy Things You Can Do To Improve the Content Experience for Your Audience
January 31, 2024
Lisa Dougherty
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.
Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
January 11, 2024
Ann Gynn
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
December 14, 2023
Jodi Harris
Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.
New Study Reveals Clear Writing Tips for B2B Marketers
December 13, 2023
Ahava Leibtag
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
7 Content Examples Worth Savoring
November 16, 2023
Jodi Harris
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More
November 7, 2023
Robert Rose
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
5 Writing Tricks That Treat Audiences to Better Data-Based Stories
October 26, 2023
Ann Gynn
If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
How Core Topics and Content Clusters Lead to Better Google Search Rankings
October 25, 2023
Justin Champion
To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
October 12, 2023
Jodi Harris
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
No posts found