Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
December 14, 2023
Jodi Harris
Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.
New Study Reveals Clear Writing Tips for B2B Marketers
December 13, 2023
Ahava Leibtag
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
How To Turn ‘Meh’ Ideas Into Marvelous Content
November 30, 2023
Amy Higgins
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
7 Content Examples Worth Savoring
November 16, 2023
Jodi Harris
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More
November 7, 2023
Robert Rose
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
5 Writing Tricks That Treat Audiences to Better Data-Based Stories
October 26, 2023
Ann Gynn
If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
How Core Topics and Content Clusters Lead to Better Google Search Rankings
October 25, 2023
Justin Champion
To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling
October 12, 2023
Jodi Harris
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
How To Write Headlines That Hook: 8 Questions To Ask
October 4, 2023
Olesia Filipenko
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
How To Work With Wikipedia Editors To Successfully Update Your Content
September 6, 2023
William Beutler
Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
This Superpower You Learned in Grade School Can Power Better Content
July 13, 2023
Ann Gynn
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
Audiences Don’t Care If AI Created Your Brand’s Content
July 5, 2023
Ann Gynn
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
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