Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.

Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.

Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree?

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)