17+ Guest Blogging Rules All Blog Managers Wish You Knew
November 21, 2017
Ann Gynn
Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start.
How to Capture Captive Audiences With Content
November 17, 2017
Ann Gynn
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences.
What to Do After You Press Record: A Formula for Videos People Love
November 8, 2017
Marcia Riefer Johnston
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.
How Brands Use Pop-Up Experiences to Make a Lasting Impression
October 30, 2017
Clare McDermott
How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that.
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
October 24, 2017
Jodi Harris
To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch.
12 Types of Awesome Visual Content You Can Use in Your Blog Posts
October 20, 2017
Robert Katai
Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider.
Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
October 8, 2017
James Scherer
Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too.
How to Infuse 'Know,' 'Like,' and 'Trust' Into Your Content
October 6, 2017
Renae Gregoire
People prefer to do business with companies they know, like, and trust. But what does that mean? And, more importantly, how do you translate that understanding into your content? Explore how businesses do it well and how you can do it too.
16 Visual Storytelling Tips to Give Your Content Marketing a Boost
October 4, 2017
Kristin Twiford
The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try.
User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?
October 3, 2017
Aaron Agius
User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand.
How to Get Customers to Participate in a Case Study
September 24, 2017
Sasha Laferte
Positive words from your customers build trust and motivate other customers. But getting your loyal customers to participate in a case study is easier said than done. Here are some tips to make the process a little easier.
How to Use Your Content Marketing Strategy to Write a Book
September 18, 2017
John Hall
By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy.
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