Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started. Continue reading
Trends Driving Automotive Content in 2017
Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers’ consideration set. Continue reading
Story Structure Guide for Content Marketers
Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons. Continue reading
Quality Content: Definitions and Creation Tips From 35+ Experts
Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too. Continue reading
How REI Is Unlocking the Power of Long-Form Video
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading
Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs
Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today. Continue reading
Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans
If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape. Continue reading
When Not to COPE With Your Web Images [Video]
Make sure your web-based images are sized for screens big and small. Sometimes you can’t COPE, so you should provide multiple versions of an image to give people what they need from the image on any device. Continue reading
20 Content Creation Tools for Smart Creators
You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading
How to Beat the Battle of an Ineffective Blog
Considering how powerful a role blogs can play in achieving content marketing goals, it’s somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap. Continue reading
