By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading

By Katie McCaskey published November 1, 2010

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading

By Joe Pulizzi published October 29, 2010

13 Content Marketing Commandments

I’ve had multiple versions of Mark Fletcher’s startup commandments on my wall for years now.  Whenever I get a little lost in our startup model, I review these.  It keeps me sane. I’ve modified a few of these related to … Continue reading

By Patsi Krakoff published October 29, 2010

Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results

Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers  I know. There is no doubt that blogging takes time … Continue reading

By Nate Riggs published October 28, 2010

5 Simple Steps To Using Yammer for Content Marketing Team Collaboration

Content marketing can take a good deal of collaboration and teamwork. And, oftentimes,  getting and keeping everyone on the same page can take some time. One of my favorite tools for this is Yammer. Read on to see what this … Continue reading

By Amanda Maksymiw published October 27, 2010

How to Curate Content for an Aggregated Content Site

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this … Continue reading

By Michele Linn published October 26, 2010

13 Examples of Content that Engages

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past four weeks, our contributors answered these questions: First things first – … Continue reading

By Sarah Mitchell published October 25, 2010

7 Ways to Get More Value From Your eNewsletter

Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along with a low-cost way to help you manage customer engagement. … Continue reading

By Tom Halligan published October 22, 2010

Every Picture Tells A Story: Tips to Build Graphics, Illustrations and Charts to Enhance Content

Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers are bombarded with options and have limited time. But, as … Continue reading

By Mark Schaefer published October 21, 2010

How to Use the Social Web For Content Marketing (It’s About More Than Creating Content)

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need … Continue reading