Creating genuinely helpful content for your audience is a core principle of content marketing. And "how-to" content can be among the most helpful. The trick is to inform but also persuade. Here are some tips on creating content that helps your audience members learn how to do some things, but won't "help"...

NOTE: There have been a few articles recently (one on content marketing hype and one on the term “content marketing” in particular) that motivated me to write this post. In the Beginning, It Wasn’t Content Marketing Back in 2001, I started selling content marketing services as part...

Working with the concept of a "digital ocean" can help you stay on track with your targeted audience. Use this model to help chart your course in the pursuit of "fishers" and "swimmers."

The LinkedIn network is beefing up its appeal to business-to-business content marketers. The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn.

Content is at the heart of social media. Here are seven social media-inspired content marketing lessons that can help you reach your goals for better engaging your audience.

To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication. Content Marketing Institute’s latest webinar provides marketers with some fantastic...

Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes. Here is a closer look at these two interrelated parts of marketing's ongoing evolution and their practice.

The February issue of Chief Content Officer magazine focuses on interviews with top content marketing experts, including entrepreneurs, strategists, authors and enterprise marketers. Get a peek at the interviews and information coming your way.

Okay…I get it. Infographics are in.  Especially ones for content marketing and social media. As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place.  At the same...

Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there. Here are some tips to help you guide potential customers on that journey.

Google added a new share button to its classic, white search page. It may just look like a link into Google+. It’s really so much more.

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.