The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact. It will continue to reap dividends for your … Continue reading
Three Ways to Screw Up a Good Article
In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print or digital magazine, you may have a bit more time, … Continue reading
Are you Brand Building Out of Order? A Cautionary Tale
As a content marketer, you want to dive in and start work immediately. You know it’s best to lock in a brand position but you wonder: is this so important? Consider: would you build a skyscraper with no blueprint or … Continue reading
Create Your Own Content Category
One of the tenets to delivering higher purpose content marketing is to develop your own content category. Let me explain. I was talking to a web marketer a few weeks back who asked: “I have seven competitors and we are … Continue reading
How to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This … Continue reading
4 Quick Tips for Increasing Your Content Marketing Budget
There’s a great quote that I love that says, “Budgeting is just a way to worry about money before you spend it.” As you get ready to move into the planning season for your 2011 budget, it’s a good time … Continue reading
5 Tips to Save You from Content Analysis Paralysis
A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from … Continue reading