The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact. It will continue to reap dividends for your … Continue reading
Three Ways to Screw Up a Good Article
In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print or digital magazine, you may have a bit more time, … Continue reading
Are you Brand Building Out of Order? A Cautionary Tale
As a content marketer, you want to dive in and start work immediately. You know it’s best to lock in a brand position but you wonder: is this so important? Consider: would you build a skyscraper with no blueprint or … Continue reading
Create Your Own Content Category
One of the tenets to delivering higher purpose content marketing is to develop your own content category. Let me explain. I was talking to a web marketer a few weeks back who asked: “I have seven competitors and we are … Continue reading
How to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This … Continue reading
Old Spice Man Makes a Social Media Impact with YouTube Responses
My friend Mike Balzano shot me a note this morning that I had to check out what Old Spice was doing on its Twitter account. Then, thirty minutes and about 20 videos later, I started writing this post. And, … Continue reading
Getting Started with Multimedia Marketing
As we all know, the Internet has enabled a wide range of marketing channels and methods. And ever since YouTube burst onto the scene in 2005, online video has become one of the leading methods for distributing marketing content. ReelSEO.com … Continue reading
Turn Your Business’s Vision into Inspiring Content: A Case Study
While writing a post for my personal blog on the difference between a business’s mission and its vision, I came across the World Wildlife Fund’s Vision page. I found it to be an extraordinary grouping of content that not only … Continue reading
4 Quick Tips for Increasing Your Content Marketing Budget
There’s a great quote that I love that says, “Budgeting is just a way to worry about money before you spend it.” As you get ready to move into the planning season for your 2011 budget, it’s a good time … Continue reading
5 Tips to Save You from Content Analysis Paralysis
A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from … Continue reading
