Careers in marketing—particularly digital media, content marketing and analytics—are growing. Why are US universities failing to graduate marketable digital natives? US higher education—long a source of pride and differentiation across the globe—is undergoing a true crisis of value and identity. Pundits...

Coca-Cola has recognized the value of using content to engage its audience and has outlined its new content strategy in two videos. B2B marketers can learn three important lessons from this new initiative.

  The Furrow Magazine from John Deere – 1931 Content marketing is not easy. Over the past twelve months, we’ve been noticing a few differences in what separates those organizations who excel at content marketing and those organizations that are just staying in the game. The overview...

Try this fast and easy 6-step process for creating engaging and compelling blog posts. This sustainable process can yield enough content for a full-length article that can be repurposed for later use, providing even more content.

You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started.

Author Todd Wheatland explains how LinkedIn is a window into the changing nature of employment. Employers will no longer rely on your resume, but on your entire digital footprint–a trend LinkedIn is perfectly positioned to determine in the future.

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI's latest eBook is loaded with them. Download "Your Kick-Start to Engaging Content" now.

I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit.  Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we are at this INSERT NAME conference and a content marketing conference has broken out”. The point?...

The trend of borrowing marketing concepts from Hollywood is exploding in popularity. These brand storytelling techniques may have been devised to promote television and film, but the possibilities are endless in applying them to other content products. Here are some key examples.

Is blogging an old-fashioned tool or the linchpin of a successful marketing campaign? It’s a question you might be asking if you’ve read the new research by Dartmouth’s Center for Marketing Research.

In case you missed it, here are some of the key content marketing strategies and tactics presented at the second annual Content Marketing Retreat, which took place on Whidbey Island and was hosted by the Langley Center for New Media.

In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals.