What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to … Continue reading
The Ultimate Guide to Creating an eBook – The eBook eBook
Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook. First off, this is a great example of how to do an eBook: inviting design, easy-to-follow organization, great examples, and … Continue reading
The Decline of Advertising and the Rise of Content Spending
Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The most interesting takeaway from the research is that overall advertising … Continue reading
Why You Need a Branded Content Tool of Your Own
I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a … Continue reading
Create these 10 Media Channels for Your Content Marketing Strategy
Had the pleasure of presenting “Please Stop Talking about Yourself” at the Web Content Conference 2009 in Chicago this week. As usual, I was discussing the importance of brands creating their own media channels, and putting their publishing hats on … Continue reading
10 Steps to Personal Branding Success
I was invited by the great teams at Advancement and DATAForge to talk about personal branding success and wanted to share the presentation. There are some excellent personal branding specialists that I follow (thanks Dan Schawbel), but the presentation below … Continue reading
Three Things Now! – Content Marketing, Listening and Social Media
I gave this presentation last week at the Esource Utility Marketing Conference in Phoenix, AZ. Three Things NOW! – Content Marketing, Listening and Social Media View more presentations from Joe Pulizzi. Here are a couple key takeaways from the presentation … Continue reading
Five Content Marketing Books You Need to Read
Over the past month, I've had a large amount of flying time to Europe and back. That means it's been the perfect time to catch up on my reading. Below are books that I've read and taken something significant away. … Continue reading
Content Marketing: The Present and Future of Public Relations?
I gave a luncheon presentation entitled Content Marketing: The Present and Future of PR? yesterday for my new friends at Cincinnati PRSA. Content Marketing: The Present and Future of PR? View SlideShare presentation or Upload your own. (tags: cincinnati 42) … Continue reading
42+ Social Media and Content Marketing Predictions for 2009
Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, … Continue reading
