By Joe Pulizzi published October 13, 2009

Content Marketing / Custom Publishing Research – Marketers Telling the Story

Really interesting study on content marketing and custom publishing research led by King Fish Media with help from Hubspot, Upshot and Junta42. (Note: the study requires name and email to download and the 20-page eBook can be downloaded here). Here … Continue reading

By Joe Pulizzi published October 7, 2009

The 4 Step Content Strategy Program – Content Strategy Simplified

Let's face it.  Content strategy is not easy.  Actually, it's pretty difficult. Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media 20 Questions to Ask Before Launching a Content Marketing … Continue reading

By Joe Pulizzi published September 29, 2009

Help Me Help You – Spend Content Marketing Money

Well, first the bad news. After months of trying to work this out, the winner of Junta42’s $4200 in 42 Days Contest, 48HourPrint, decided not to move forward with their project. (for those of you who don’t remember, every project … Continue reading

By Joe Pulizzi published September 25, 2009

How can I get more people to my website?

Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies. The key points: The advertising industry is not run by creative anymore, but the bean counters. The “good-old days” for advertising is … Continue reading

By Joe Pulizzi published September 23, 2009

The New Lead Generation is in Membership Programs

Had an interesting conversation with Texterity president Martin Hensel regarding lead generation programs (specifically for BtoB markets) and how they are changing before our eyes. Now, all lead generation programs are different, but they basically run this way (yes, very simplistic … Continue reading

By Joe Pulizzi published September 18, 2009

20 Questions to Ask before You Launch Your Content Project

As usual, Seth has done it again. I’ve taken Seth’s questions to ask on launching your next website and adapted them a bit for content marketing. As you put your next content plan together, use these questions. You won’t be … Continue reading

By Joe Pulizzi published September 17, 2009

Social Media Starts with a Content Strategy

Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you.  … Continue reading

By Joe Pulizzi published September 14, 2009

Six Steps to Content Marketing Execution Success

Just finished this last post on content strategy before content marketing, then saw this perfect post from Seth Godin. It really puts what we are trying to accomplish with content marketing in perspective. Seth maps out six specific steps when … Continue reading

By Joe Pulizzi published September 10, 2009

The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)

Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a tactic before really planning out what should happen and why. … Continue reading

By Joe Pulizzi published September 8, 2009

The Changing Face of Communication according to IBM

Following in the footsteps of their previous white paper on marketing trends (The End of Advertising as We Know It), IBM Global Business Services has developed another dandy for your reading pleasure called The Changing Face of Communication (download the … Continue reading