If you're still figuring out how to make Google+ part of your content marketing strategy, take a look at a couple of examples of popular and engaging Google+ pages. Learn how two well-known companies are making the most of this new marketing tool.

The explosion of Etch a Sketch comments around Mitt Romney's campaign could have worked even better for Ohio Arts. Unfortunately, this was a lost opportunity to build media channels for the Ohio-based company.

Sometimes it helps to take a step back and browse favorite websites for inspiration. In that spirit, the Content Marketing Institute offers its "100 Content Marketing Examples Guide," sharing how companies big and small, from various locations and industries, are producing successful marketing campaigns...

Although case histories are among the most effective and credible types of marketing content, a surprising number of B2B companies don't create them. Their customers are hesitant to cooperate and participate. Here are some tips on how to overcome this problem.

It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market.

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts.

2012 is the 75th Anniversary of the famed Napoleon Hill book Think and Grow Rich. Joe Pulizzi offers seven of Mr. Hill's lessons that speak very specifically to the plans and goals of corporate content marketing programs.

A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news.

It's nice to have high traffic on your website, but the number of visitors your site receives does not tell the whole story. Try these strategies for assessing whether your business blog — and other content marketing efforts — are reaching and engaging the right audiences.

PowerPoints and online presentations can be a rich new vein of precious content for your organization. Here are three tips that all content marketers should consider for turning these assets into content gold.

Most prospects want to keep vendors at arm's length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it's appropriate to ask for contact details -- and how much information...

Joe Pulizzi discusses seven content marketing myths that stand in the way of us selling our content marketing projects to the C-Level.