If you haven't performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier.

Content marketing experts weigh in on what’s ahead. Consider this fair warning. Read answers to questions like "where are we headed?" and "what technologies will change the field?"

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts.

Before you start to craft your content, you need to know what information your readers will want to see; what will command their attention. Here are five ideas to help you gather more information about your content's audience.

Intranets are designed to share useful, informative content -- just like the best B2C and B2B content marketing sites do. Although the audience is captive, the content still needs to engage employees so the site becomes a useful and vibrant center of a company's internal community. Here are some essentials.

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party just yet. In a recent study from the Content Marketing Institute...

Many professionals still view LinkedIn as a glorified digital Rolodex. Others point to LinkedIn Groups as the “energy drink” of web-based networking. Todd Wheatland thinks LinkedIn will give employers a way to find out if you really are as good as you say you are. How?

Reorganize your content and calls to action for superior conversion. Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve conversion rates is to engage with visitors...

Joe Pulizzi talks to Scott Maxwell, founder of Boston-based venture capital firm, OpenView Venture Partners, about content marketing and why the web needs better ‘plumbing.’

Yes, you need it no matter how secure you think your job is. A career content strategy offers a way to strengthen your position and personal brand Have you ever been fired or laid off? Do you aspire to a role that still seems a distance away? A career content strategy offers a way to strengthen your...

A poorly understood content marketing tactic could be your most powerful community-building tool We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content....

There are too many dead-end alleys that buyers wander down when they pursue digital content. In fact, at IDG Connect we find that over 25 percent lead nowhere. They fail to offer in-asset linkage to relevant content. Instead, buyers usually must back up to a navigation pane, review a non-descript list...