By Brody Dorland published May 31, 2011

My Pocket-Sized, Content Production Secret

I’m going to let you in on a little secret that helps me keep up with my content production. I’m dictating this article while in my car on my way to a client meeting using the audio recorder on my … Continue reading

By Brian Massey published May 30, 2011

How to Find the Right Copywriter for your Landing Pages

Last week, we looked at the basics of landing pages. If you don’t have the skills in house to create effective landing pages, you need to find a great copywriter. There are a number of different kinds of copywriters available … Continue reading

By John Bottom published May 27, 2011

Buyersphere Report 2011: A European Perspective on B2B Content Consumption

The recently released Buyersphere Report 2011 on shifting trends in buyer research behavior is particularly interesting for two reasons: It focuses on European markets, providing an intriguing counterpoint to the many U.S.-based surveys. It surveys the actual behavior (rather than … Continue reading

By Joe Pulizzi published May 26, 2011

Reporting Content Marketing ROI to the C-Level

Listened to a fantastic presentation from my friend and CMI consultant Jason Falls last week on social media measurement. Much of what Jason reviewed is applicable to content marketing measurement and ROI, especially when communicating content creation and distribution to … Continue reading

By Rachel Foster published May 26, 2011

3 Keys to Creating Social Media Content That Converts

According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales … Continue reading

By Joe Pulizzi published May 25, 2011

Brand Content Marketing Case Studies: 5 Companies that “Get It” [Video]

Here is a short video we put together for Content Marketing World that covers five content marketing case studies from brands that are doing content marketing right. American Express Open Forum – Focusing on solutions for small businesses. Conditioned Air … Continue reading

By Heidi Cohen published May 25, 2011

Make Your Content Mobile-Friendly

Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers.   Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen.

By Kathy Hanbury published May 24, 2011

The Future of Content Marketing: 4 Tips to Help You Prepare

My daughter showed me a video about skin cancer on YouTube called “Dear 16-year-old me”.  It’s a great example of content that humanizes a difficult subject and effectively engages a target audience. At the very least, my 17-year old was watching … Continue reading

By Brian Massey published May 23, 2011

Landing Page Basics: Making Your Content Marketing Convert

One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send people and what do … Continue reading

By Katie McCaskey published May 20, 2011

Microsite Yields Big Results for PTC

Microsites may be small, but they sure are mighty! Microsites are particularly well-suited to content marketing endeavors. Three reasons: A microsite focuses tightly on a narrowly-defined topic. The concentration of information is a boon for people and search engines alike. … Continue reading