In our ongoing examination of what’s working on Facebook across different industries, let's take a look at the pet food category. Paw through this analysis to find out which brand is top dog when it comes to creating the most engaging Facebook content.

Content marketing provides excellent cost-effective opportunities across an array of platforms, devices, and formats. Consistent efforts in strategy, branding, creation, promotion, and distribution are keys to success. Here are three cases that prove the power of content marketing.

Books are great, but if content publishers stop there, they are missing out on an amazing opportunity to forge an ongoing relationship. Consider, instead, these ideas for creating multiple content packages that consumers can engage with again and again.

Publishing guest blog posts is a great way to expand your reach and build your audience, especially when you're just starting out. Here are 6 key tips to help you get higher quality content from your contributors.

In this case study, Canadian IP communications leader Allstream shares seven tips for corporate blogging success, which were learned during the launch of its expertIP blog.

Facebook is rolling out new advertising options for marketers. Find out how to use the newest feature to deliver targeted content and boost your success.

WebAttract's webinar expert Mike Agron shares his approach on how you can transform your webinars into a content marketing gift that keeps on giving. Mike detailed his approach to webinars in a workshop at Content Marketing World 2012.

Communicating effectively across national and linguistic borders can create unique challenges. Here are a few steps you can use to create content that won’t get lost in translation.

Customer stories can be just as much of a content gold mine as case studies — sometimes even more so. In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you in the same way.

Right now is the first time in history that four generations are working side by side in the workforce. Here are five tips for reaching Generation Y — arguably the most important one to target with content marketing.

The latest, greatest tool for Google News gives content marketers a way to tag content without having to keyword load the titles and headings. Use this tip to help you leverage this new feature on your CMS-powered site.

Mind mapping adds a visual dimension to words and ideas. Try out these mind mapping productivity tips to boost your content marketing success.