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21 Things to Do to Help Your Infographic Go Viral

Infographics are ideal for presenting lots of data in a way your audience can immediately comprehend. If you want to give your infographic a strong shot at going viral, work your way through these 21 tips.

IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine

Intel’s new digital magazine offers a peek at the outer edge of design, technology, social and big data. CCO magazine interviewed Bryan Rhoads, editor in chief, to find out why IQ matters.

Why Hybrid Marketing Agencies Rule the Consulting World (and How to Prepare Your Agency for Domination)

There are six types of agencies that exist in the consulting realm, but the ones that are best positioned to achieve success are disruptive hybrids — agencies that are agile and quick to offer integrated marketing campaigns with the end goal of bringing in more revenue for their clients. Find out how...

CMI Announces Content Marketing Orange Award Winners at Content Marketing World

The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. Read about this year's winners.

Can Content Marketing Software Platforms Drive Increased Success?

Looking for a tip to optimize your content marketing success? This study from the Aberdeen Group shows that marketers who use content marketing software platforms get dramatically higher performance.

Breathe New Life into Your Home Page, Gain Loyal Readers

Major publishers on the web experiment, test, and retest to make their home page layout as engaging as possible. What can we learn from them?

Content Marketing Round-Up: Highlights from Day 3 of #cmworld

While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions.

Distilling the Magic and the Mystery that is Content Marketing Success

At his Content Marketing World keynote presentation, Marcus Sheridan asserted that content is the greatest sales tool in the world. See how Marcus debunked some of the myths that surround content production.

Content Marketing Round-Up: Highlights from Day 2 of #cmworld

The first full day of Content Marketing World was a success! With five tracks, there was just too much content marketing goodness floating around to keep up with everything. Fortunately, we've compiled takeaways from each session to fill you in.

Google’s Zero Moment of Truth: Changing Purchase Influence

Sam Sebastian, Director of Local and B2B Markets for Google, presented the next evolution in the Mental Model of Marketing during his keynote presentation that closed out the first full day of Content Marketing World 2012.

How to Reboot Your Content in a Mobile World

The most important things that brands must understand is that they can create, and must own direct relationships with people; and think of these relationships and the content they create in terms of the mobile world. Here are the five movements that we are primed for in content marketing.

Joe Pulizzi’s Content Marketing World Keynote Takes the Pulse of Content Marketing

Joe Pulizzi kicks off Content Marketing World 2012 by unveiling some of the results from an upcoming CMI/MarketingProfs research study.