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Buyer Persona Templates: 4 Avoidable Mistakes

Done correctly, buyer personas are an incredibly useful tool. But here are four mistakes to avoid when developing and using buyer personas as the basis for your content marketing strategies.

How to Create an Idea Dashboard to Track Your Favorite Content Ideas

Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week.

Using Content to Close the Sales Loop: An Interview with Marcus Sheridan

In this interview, Joe Pulizzi talks to Marcus Sheridan, swimming pool entrepreneur and founder of the popular Sales Lion marketing blog, about reaching the Content Saturation Index, discovering the true behavior driving your analytics data, and using your content to tap into the number one human need....

3 Improv Exercises That Will Take Your Content Brainstorms to the Next Level

Need your team to start thinking outside the box when it comes to your content? Try these interactive improvisation exercises to stimulate the team's creativity.

Is Social Media the New Word of Mouth? [RESEARCH]

This year's Buyersphere report learned from the buyers themselves that they are crazy for content and they don't necessarily get it all that much from social media. But the report also shows signs that social media will be the word of mouth of the future.

7 Keys to Building Your Brand Publishing Empire

Knowing your customers’ deep-rooted wants, needs, and pain points gives you the opportunity to create not just something that wows your customers, but an event that actually changes behavior. Try out these 7 keys to building your brand publishing empire.

How to Join the Ranks of the Digital "Supercreatives:" An Interview with Leslie Bradshaw

CCO spoke to Leslie Bradshaw, co-founder of JESS3, about what it takes to be a rising star in the competitive world of digital supercreatives, how to work with a creative agency and why some content breaks through the clutter.

5 Tips for Creating Professional-Quality Audio Content

For any virtual event -- such as webinars, videos and podcasts -- good audio is critical to connecting with your audience. Check out these 5 tips for creating professional-quality audio content.

8 Content Production Tools To Help Marketers Become Publishing Machines [Free Guide]

Ready to evaluate your content production tool needs and start publishing like a pro? Download our free guide for a summary some great technology options.

Congratulations to the 2012 Content Marketing Orange Awards Finalists

We at the Content Marketing Institute are thrilled to announce the finalists for the 2012 Content Marketing Orange Awards, which celebrate the best and brightest people, projects, and organizations from around the world that are dedicated to the practice of content marketing.

Content Marketing Checklist: 13 Things You Must Do Before You Publish Content

To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And, for best results, use it!

What Social Content Works Best for Engaging Luxury-Minded Consumers?

Whether you are a fashion industry marketer or just want to know how consumers engage with luxury-focused brands on Facebook, these insights can help you improve the way your content engages your target audience.