By Joe Pulizzi published May 19, 2011

Facebook Takes on Google with Facebook Email and Texting

Google has one company as its main competition: Facebook. That’s right, Facebook is working to become the web platform for literally all communication.  It’s latest move is into email and texting.  For Google, this is a problem. Get Your Own … Continue reading

By Dianna Huff published May 19, 2011

A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors

Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content Marketers Can’t Afford to Ignore – But Almost Always Do, that discusses how content marketers often forget our most important audience – sales people! In her article, … Continue reading

By Tom Pisello published May 18, 2011

Optimize Content Marketing by Facilitating the Buyer’s Journey

Content marketing accounts for more than 26 percent of total marketing budgets annually, according to research from Junta42 and MarketingProfs that surveyed 1,100 marketers. What’s more,  over  50 percent of survey respondents plan to increase their content marketing spend over … Continue reading

By Bob Leonard published May 17, 2011

How One-On-One Interviews Can Reveal What Your B2B Audience Really Wants

What do B2B decision makers and purchase influencers care about?  Reducing risk! They want to make a buying decision that will enhance their careers. They want information that will help them make the best business decision possible – a decision … Continue reading

By Joe Pulizzi published May 17, 2011

Rent-to-Own Content Marketing: Red Bull

A big part of a content marketing strategy is acquiring an audience. The majority of media companies spend thousands, even millions on audience development strategies in order to qualify and distribute to their target audience.  Tactics used include post cards, … Continue reading

By Thomas Clifford published May 16, 2011

5 Reasons Why EVERY Content Marketer Needs a Professional Proofreader

If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a professional proofreader. For instance, you may need help editing for … Continue reading

By Michele Linn published May 13, 2011

50 Questions Answered About Content Marketing

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an … Continue reading

By Joe Pulizzi published May 12, 2011

Content Marketing vs. Traditional Marketing [infographic]

I love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing. Now, all kidding aside, the rise of content marketing … Continue reading

By Bernie Borges published May 12, 2011

Content Marketing for Career Development

You’ve read many books and blogs about content marketing. You’re planning to attend Content Marketing World. You get it. You know that content marketing is a strategically important element to your company and your products or services. What about your … Continue reading

By Joe Pulizzi published May 12, 2011

The Skinny on Groupon’s Content Strategy

I had the opportunity to attend a fantastic Confab session yesterday featuring Brandon Copple, the managing editor for Groupon. For those of you not familiar with Groupon, it’s a deal-of-the-day website launched in November of 2008 that now serves over 175 markets … Continue reading