By Joe Pulizzi published February 23, 2011

The ABC’s of Content Marketing

The majority of my posts are hopefully either thought provoking or instructional…this one could be both or neither.  Maybe you’ll have a little fun with me on this AtoZ content marketing journey.  If you have any of your own, please … Continue reading

By Brian Massey published February 22, 2011

12 Ways to Get Readers to Take Action

There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed. The most common question I get from clients when I recommend a healthy diet of content … Continue reading

By Ahava Leibtag published February 21, 2011

Creating Great Content: 7 Steps to Keep Your Team on Track

So much has been written about content creation, and it’s easy to get excited about the possibilities. However, have you ever noticed that everyone is gung-ho when the project starts, but things fall apart months later? Do you find yourself … Continue reading

By Tom Pisello published February 18, 2011

Is Your Content Ready for the CFO?

According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the recession. These new responsibilities mean CFOs are much more involved in the buying decision process, which is critically … Continue reading

By Joe Pulizzi published February 17, 2011

5 Steps to Content Curation

Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be speaking on a panel with Pawan at SXSW and he will also be speaking at Content Marketing World). Pawan … Continue reading

By Katie McCaskey published February 17, 2011

Internal Conversations + Social Media = Sales Conversations

How social media use by one company uses internal conversations to increase trust and ultimately sales conversions. Case study featuring Facebook, Twitter, and blog. Continue reading

By Joe Pulizzi published February 16, 2011

10 Steps to Finding the Influencers in Your Market

Why is an influencer strategy so important? 1. It can help drive your social media execution. 2. It can be a core part of your search engine optimization strategy. 3. Ultimately, if done correctly, it will drive sales and position … Continue reading

By David Huffman published February 16, 2011

3 Ways to Ease Customer Wait Times and Build Your Business

At one time or another, we’ve all been there — stuck in a queue, waiting somewhere for something. Sitting, watching, waiting, looking at our watches. While waiting, maybe you nabbed a terribly wrinkled, outdated Sports Illustrated or People on the … Continue reading

By Dianna Huff published February 15, 2011

Great Content Starts with Great Questions: Tips for Asking the Right Ones

Over the years, I’ve had many B2B manufacturing clients want to include what I refer to as “so what?” information on their Websites, blog posts and press releases. This “so what?” information includes seemingly useless facts such as the square … Continue reading

By Lenox Powell published February 14, 2011

Content Cupid: 3 Ways to Ensure Your Copy Attracts Prospects

“Courtship consists in a number of quiet attentions, not so pointed as to alarm, nor so vague as not to be understood” ~ Laurence Sterne Like courting a love interest, your content needs to show prospects you’re interested in more than … Continue reading