When it comes to demonstrating thought leadership through content, it’s not just about getting your content published anywhere online in hopes that Google will find it. Find out how to build third-party credibility for your content.

Are your content marketing plans ready for 2013? There's no time to waste, so here are seven critical strategies that I believe all marketers need to consider as they head into next year.

A recent research report sheds light on the challenges and opportunities of content marketing to a multi-screen world. Google (in partnership with others) set out to understand more about how consumers interact with various media in their everyday lives.

In light of the content explosion going on today, marketing agencies must "walk the talk" themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days.

It may be a young platform, but there's a case to be made for B2B companies to get involved in Instagram right from the start. Use these ideas, examples, and tips to determine if Instagram is a good fit for your content marketing efforts.

Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works -- and some that doesn't. Find out how your content measures up to the video challenge.

If your content isn’t being designed for easy readability, it could be standing between you and content marketing success. Here are 7 tips that will help you design and lay out your content to be more reader-friendly.

These days, we hear a lot about the fact that content marketers need to be storytellers. That sounds great in theory, but what does it mean in practice? Here are some great tips on how to create more powerful content marketing stories.

A business needs a content marketing mission statement. It keeps a company's reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.

Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies?

The content marketing minds at Skype created a unique e-greeting app that lets users compose a personalized e-greeting — with the help of some famous musicians — and send it along to friends. Hear how Skype created and executed this innovative content campaign.

On your next project, consider writing with design in mind. From the initial concept to the final publication, there are a lot of things that we, as content creators, can do to support a balanced, productive marriage of content and design.