By Dianna Huff published November 5, 2010

The Three Biggest Mistakes Companies Make with B2B Websites

In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it … Continue reading

By Joe Pulizzi published November 4, 2010

Content Strategy vs. Content Marketing vs. Inbound Marketing

I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent over 30 minutes discussing the differences and similarities between content … Continue reading

By Elizabeth Sosnow published November 4, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)

In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators. The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. … Continue reading

By Joe Pulizzi published November 4, 2010

Content Strategy and the Dying Art of Execution

Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty site). That said, I’ve seen … Continue reading

By Elizabeth Sosnow published November 3, 2010

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of … Continue reading

By Katie McCaskey published November 1, 2010

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading

By Joe Pulizzi published October 29, 2010

13 Content Marketing Commandments

I’ve had multiple versions of Mark Fletcher’s startup commandments on my wall for years now.  Whenever I get a little lost in our startup model, I review these.  It keeps me sane. I’ve modified a few of these related to … Continue reading

By Patsi Krakoff published October 29, 2010

Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results

Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers  I know. There is no doubt that blogging takes time … Continue reading

By Nate Riggs published October 28, 2010

5 Simple Steps To Using Yammer for Content Marketing Team Collaboration

Content marketing can take a good deal of collaboration and teamwork. And, oftentimes,  getting and keeping everyone on the same page can take some time. One of my favorite tools for this is Yammer. Read on to see what this … Continue reading

By Amanda Maksymiw published October 27, 2010

How to Curate Content for an Aggregated Content Site

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this … Continue reading