By Sarah Goliger published June 11, 2015

5 Ways to Translate Your Content Marketing Goals into KPIs

Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals. Continue reading

By Robert Rose published June 10, 2015

Successful Storytelling Is Quick, Not Fast

When pressured to ramp up your content marketing, don’t move faster, move more quickly. By better managing your digital assets, you can be agile, adapting to situations on the ground and engaging more fluidly with your audience. Continue reading

By Brad Zomick published June 9, 2015

5 Tips to Grow Your Content Marketing Career

You want to take your content marketing career to the next level? Get in line. The competition is heating up. Discover five tips to boost your career – including becoming your own content marketer – and stand out from the crowd. Continue reading

By Michael Brenner published June 8, 2015

How SAP Used Subscribers to Fuel Content Marketing Success

When SAP changed its content marketing to focus on subscribers, the benefit was tenfold – subscribers converted to leads 10 times more than a non-subscriber user. Learn how to produce better subscriber results with these four tips. Continue reading

By Dan Faggella published June 7, 2015

Segment Your Blog Content to Drive More Leads and Sales

Effective marketing is personal marketing. Generic blog posts or one-size-fits-all emails can no longer be go-to tactics. Discover how to leverage segments in your content to drive more leads and sales with these tips and suggestions. Continue reading

By Joe Pulizzi published June 6, 2015

This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report

In This Old Marketing’s inadvertently themed episode – Content Inc. – Joe and Robert talk about the new launch, dig into a latest trend report that shares who your buyers are, and discuss Google’s Phantom update plus rants and raves. Continue reading

By Arnie Kuenn published June 5, 2015

8 Nonobvious Tips to Promote Your Content

Great content does little good if the right audience isn’t exposed to it. New ways to promote content pop up all the time. Here are 8 nonobvious content promotion tips to leverage in content marketing: Continue reading

By Heidi Mausbach published June 4, 2015

Focus on Your Model Team: Hire Modern T-Shaped Employees

When you can’t hire specialists to fill every role, hire the modern T-shaped employees. They have deep knowledge in one area but can collaborate and implement across disciplines. Here’s what else they need to have. Continue reading

By Peter Sena published June 3, 2015

11 Things Every New Content Marketer Should Know to Crush This Field

In a twist on the commencement speech, we offer this: If you’re ready to take command of your own fate, you can succeed. Do you have the foundational and domain-specific skills every marketer should have? Here’s what you need to know. Continue reading

By Carlton Hoyt published June 2, 2015

Stop Thinking Content, Start Thinking Resources

It’s time to develop resources, not just pump out content. Adopting a resource paradigm is core to fulfilling content marketing objectives. Here’s how to switch your thinking and provide content that truly benefits your audience. Continue reading