By Ann Smarty published March 6, 2017

3 Ways to Re-Use Your Content Magnets to Dominate SERPs

Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable way to strengthen your SEO. Continue reading

By Clare McDermott published March 5, 2017

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

By Joe Pulizzi published March 4, 2017

This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content

We discuss the bright future of the New York Times’ business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week. Continue reading

By Michele Linn published March 3, 2017

4 Analytics Reports Every Content Marketer Should Use

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions. Continue reading

By Melissa Eggleston published March 2, 2017

Identity Matters: How Content Strategists Build Trust and Loyalty

Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values. Continue reading

By Joseph Kalinowski published March 1, 2017

Things to Consider Before Crowdsourcing Design

Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it. Continue reading

By Noelle Chorney published February 28, 2017

3 Museum Design Principles to Help Your Content Marketing

Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading

By Michele Linn published February 27, 2017

How to Give Meaning to Your Content

Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading

By Bill Widmer published February 26, 2017

Beauty Matters: 3 Tips to Create Attractive Blog Posts

Your blog text needs to engage your readers to keep them coming back, but your blog first needs to be visually appealing to even attract those readers. Here are three tips to beautify your posts to improve your content marketing success. Continue reading

By Joe Pulizzi published February 25, 2017

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading