The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there’s no reason for businesses to create content in the first place. Learn more about the three audience types that are essential for your organization.
With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift.
Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. Download the “Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America” report and get some insight into the content marketing challenges and successes nonprofits report.
If you want to use content curation for your organization, but are not sure how it fits into your content marketing strategy, consider these four business benefits. Content Marketing Institute also offers information on 12 technology solutions that could boost your curation efforts.
Most brands are just starting to get a grip on the fundamentals of mobile-friendly email content design. Take a look at some examples of a few brands that are doing it right and learn how to make your emails more mobile-friendly with two key techniques.
Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout.
Marketers are not just competing against other marketers these days, so your content really needs to be “best of breed.” Find out more about a marketer’s true competition and why you need to create epic content to stay in the game.
Music can be a key element of your brand’s identity that is universally recognizable, whether a customer is on hold with a sales rep, viewing a video or opening your mobile app. Find out how audio can enhance your brand content and learn how to create a signature sound for your brand.