By Neil Patel published September 10, 2014

7 Signs Your B2B Content Marketing Is Doomed to Fail

B2B content marketing stinks. It’s tough to blog about small niches that nobody cares about, writing about topics only four people on the planet understand. Many B2B content marketers are in a rut. They cling to old practices, perpetuating a plague of boredom. But it doesn’t have to be that way. Find out 7 signs your B2B content marketing is doomed to fail (and get a look at examples from several businesses that are doing it right in the B2B space). Continue reading

By Anthony Gaenzle published September 9, 2014

How to Think Like a Local for Global Social Media Content Success

You’ve read up a bit on growing your business by going global, and now you’re ready to give it a whirl? Not so fast. There’s a lot you need to take into consideration before promoting your content via social media in markets outside your own country. There are steps you can take that will get your global business off on the right foot instead of courting disaster. Find out how to think like a local for global social media content success. Continue reading

By Michele Linn published September 8, 2014

6 Keys to Shifting an Enterprise to a Content Marketing Mindset

In Part 2 of our CMI Executive Research series, we explored the best ways for businesses to shift to a content marketing mindset. Given how closely this is tied to transforming the culture of an organization as a whole, it’s not something that happens easily or quickly — especially in large organizations. Get 6 key insights for enterprises. Continue reading

By Sarah Mitchell published September 7, 2014

Brand Storytelling: Turning Casual Fans into Passionate Followers

Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australian fashion brand. Find out how Black Milk uses brand storytelling to chart the future of retail, social cliques, and the so-called “third shelf.” Continue reading

By Joe Pulizzi published September 6, 2014

This Week in Content Marketing: Authorship Is Dead, Journalism Isn’t

In this episode, Robert and Joe talk about the excitement building for next week’s Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include an iPhone app that may represent a powerful new ecommerce model, upscale moves by Denny’s, and the greatly exaggerated “death” of journalism. Continue reading

By Ann Gynn published September 5, 2014

The Content Marketing Myths We’ve Left Behind: Do You Still Believe?

With the spirit of innovation in mind, we share some evolutionary insights from a few of CMI’s blog contributors, training instructors and Content Marketing World speakers. Find out how they answered the question: What’s one thing you believed about content marketing that you no longer consider to be true, and what changed your mind? Continue reading

By Chuck Frey published September 4, 2014

10 Canva Tips That Will Help You Become a Visual Content Master

Canva has quickly emerged as one of the most powerful and popular web-based tools for creating visual content. But like any other tool, it must be used with great care to reinforce and strengthen your online branding, rather than detract from it. Get 10 Canva tips that will help you become a visual content master. Continue reading

By Nicole Kohler published September 3, 2014

The Powerful Content Curation Tool You’re Not Using

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there’s an incredibly powerful social media tool that doubles as a search engine for finding new content to curate. Beneath Pinterest’s soft exterior lies the makings of a content curation machine. Learn more about the powerful tool you’re probably not using. Continue reading

By Jeff Freund published September 2, 2014

5 Vital Classes of Content: A Simple Framework

Content is the vehicle by which a company tells its story. It highlights the products, the team that stands behind them, and everything else that business has to offer — and is, ultimately, responsible for driving conversions. There are multiple layers to effectively telling the entire story of a company, and as such it is necessary to employ multiple classes of content. Get a simple framework for creating 5 vital classes of content. Continue reading

By Joe Pulizzi published September 1, 2014

Confession: A Big Mistake We Were Making With Content Marketing

Confession: Every now and again, we at CMI realize we aren’t following our own advice. While we have been big proponents of offering unique content in each of our channels — and have a channel strategy for Facebook, LinkedIn, Twitter, and others — we were overlooking our most critical channel: email. Find out more about the big mistake we were making with content marketing. Continue reading