By Joe Pulizzi published May 9, 2015

This Week in Content Marketing: Why Digital Spending Is Not Growing Fast Enough

In this episode, Joe and Robert detail why digital marketers aren’t spending enough. They talk about the generational impact on content, how to define content companies, plus Google’s launch into content discovery, and a rant and rave. Continue reading

By Michele Linn published May 8, 2015

Stop the Checklist Mentality: Why You May Not Need a New Video, Podcast or Infographic

I have read too many blog posts that tell brands that they should jump into video, audio, and infographics. Just because you can doesn’t mean you should. Learn when each format works best (with examples) and when to take it off the list. Continue reading

By Pamela Muldoon published May 7, 2015

A Philosophy Major and Musician Writes His Own Marketing Path

In this episode of The Pivot, host Todd Wheatland talks with the head of content marketing at the famed maker of AutoCAD. Dusty DiMercurio shares how a music-making philosophy major was able to play his own cool story in marketing. Continue reading

By Joe Pulizzi published May 7, 2015

No Subscription Goal for Your Content Marketing? Prepare to Be Ignored

Joe Pulizzi issues a warning: If your content marketing strategy doesn’t have a subscription goal, expect to be ignored. Subscriber growth is a proven way to increase business and an exceptional way to build long-term relationships. Continue reading

By Mike Murray published May 6, 2015

48 Content Writing Examples, Tools, Tips and Resources

Does your audience eagerly anticipate your content? Learn how to create the most consumable content with these helpful lessons on powerful and effective text with seven real-life examples, 10 tips, and many more tools. Continue reading

By Pamela Muldoon published May 5, 2015

Former Google, HubSpot Marketer Helps Start-Up Community

How does Calvin and Hobbes inspire? Learn that and more in this episode of Content Marketing NEXT as Google and HubSpot alum Jay Acunzo talks about his journey to becoming a pioneer content marketer for the start-up world. Continue reading

By Dianna Huff published May 5, 2015

How to Bring Trust and Credibility to Your Website

What piece of seemingly insignificant web content causes 44% of your visitors to leave if it’s missing – and 51% say is the most lacking content on vendor websites? Learn the answer and two more critical but often neglected assets. Continue reading

By Aaron Orendorff published May 4, 2015

The 5-Point Survival Guide to Blogging as a Business

Blogging is hard. Blogging as a business is even harder. Almost all blogs become victims of abandonment. How can your business blog be one of the few to not only survive but thrive? Here’s how to address a blog’s five basic needs. Continue reading

By Derek Miller published May 3, 2015

Who Killed the Content? Make Sure You’re Never the Suspect

It’s the content marketing mystery. Was it Vanessa (the idea creator), Josh (the content creator) or Jordan (the content promoter) who killed the content? Discover who did it and what to do so you don’t become the next content killer. Continue reading

By Joe Pulizzi published May 2, 2015

This Week in Content Marketing: The New Media Model Will Include Selling Products

In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods. Continue reading