By Buddy Scalera published July 2, 2014

Brand Storytelling Lessons From a Successful Screenwriting Instructor

Just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice. Get some brand storytelling lessons from a successful screenwriter. Continue reading

By Mark Walker published July 1, 2014

4 Ways to Tie Events Into Your Content Marketing Plan

Events can really chew up your time — whether you’re sponsoring, speaking, or just attending. However, they can be a gold mine for boosting all aspects of your content marketing, from research to content ideas to measurement. Get 4 ways to make the most of events and tie them into your content marketing plan. Continue reading

By Ted Karczewski published June 30, 2014

6 Steps to a Data-Driven Content Marketing Strategy

It’s challenging to build relationships with customers you’ve never met in person, but that’s exactly what marketers today are faced with. Big data can be the solution — if you have the right framework in place to make it actionable. Get 6 steps to a data-driven content marketing strategy. Continue reading

By Joe Bachana published June 29, 2014

How the Right Tech Can Improve Your Content Marketing Workflow

Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading

By Joe Pulizzi published June 28, 2014

This Week in Content Marketing: Influence, Innovation, and Imitation

In this week’s episode, Robert and Joe discuss the top 10 brands on LinkedIn’s content marketing scorecard. In addition, they chat about an IKEA fan site gone wrong, reaching millennials with content marketing, and whether or not we can really tell if online ads are working. They discuss how prepared CMOs are to tackle digital marketing transformations and whether PR is a more successful discipline than content marketing. Listen in. Continue reading

By Michele Linn published June 27, 2014

The Basics of SEO for Successful Content Marketing

In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible. Get the essentials on SEO. Continue reading

By Dan Sullivan published June 26, 2014

How Facebook Fans Can Inform Your Content Marketing Strategies

It’s easy to get lost in the aggregate data Facebook provides. It’s useful, but it tells how your content performed, not why it performed that way. Brand marketers should dig into the “why” for deeper insights. Find out more about how your Facebook fans can inform your content marketing strategies. Continue reading

By Andreas Panayi published June 25, 2014

4 Steps to Take Video Content Beyond Ads

The real evolution online is the huge shift to video for almost every form of content and communication. Use these 4 steps to better engage your audience and take your video content beyond advertising. Continue reading

By James Scherer published June 24, 2014

3 Strategies to Stand Out From the Content Creation Crowd

It’s no longer enough to simply write content. Everybody’s doing that. Instead, you have to be willing to go to greater lengths to be memorable and generate a personal brand that people will remember. Use these 3 strategies (and 25 or so specific ideas) that will help you stand out from the rest of the content creation crowd. Continue reading

By Joe Pulizzi published June 23, 2014

Kick Off Successful Content Marketing with a Pilot Program: 10 Steps

In most cases, taking a content marketing approach that goes against the culture of an organization is exceptionally challenging. A pilot program can be a good way forward. It allows you to set low expectations so that even a little success may get you a continuation on your budget ask. Use these 10 steps to kick off successful content marketing with a pilot program. Continue reading