By Mike Carrozzo published December 3, 2014

Wearable Technology: Content Fit for Storytelling

Amid smart glasses, watches and other intelligent accessories, a wearable device that aids in the storytelling process may seem to be the most natural fit of all. Discover how wearable tech can inspire your content marketing future. Continue reading

By Pamela Muldoon published December 2, 2014

Why Social Media Marketing Isn’t Enough

Why should your brand be a social business? In this week’s “Content Marketing NEXT”, Bernie Borges explains, and talks with Pamela Muldoon about what’s new, next, and which buzzword he thinks is five years out of date. Continue reading

By Skip Besthoff published December 2, 2014

How to Know What Content Drives Traffic

Most content fails to generate significant web traffic. And many content marketers fail in knowing what pieces of content perform well and which don’t. It requires precise analytics, but it’s not too difficult. Get started today. Continue reading

By James Prideaux published December 1, 2014

Social Listening Tools to Strengthen Your Content Marketing

When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today. Continue reading

By Mike Nierengarten published November 30, 2014

Why Your Content Is Sabotaging Your Lead Generation

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content. Continue reading

By Joe Pulizzi published November 29, 2014

This Week in Content Marketing: Captain Obvious – Marketers Are Wasting Money on Social

In this episode, Joe and Robert discuss Time magazine’s deal with Outbrain, Shell’s native ad with The New York Times and more. Raves include a comedic video related to content marketing and Aussie coverage of CMI’s benchmark survey. Continue reading

By Emily King published November 28, 2014

How to Tell a Compelling B2B Story Using Comics

Renewed interest comic books can mean good things for your B2B content marketing: You can stand out when you tell compelling stories using this visual medium. Discover the three things every comic must have to engage readers. Continue reading

By Pamela Muldoon published November 27, 2014

The Pivot: A Technology Tool Guy’s Journey Into Social Media

RazorSocial Founder Ian Cleary joins host Todd Wheatland on this week’s “The Pivot”. He brings his infectious laugh as he shares the journey that led him to become THE tool guy for social media and why a “give-first” attitude matters. Continue reading

By Jodi Harris published November 27, 2014

A Cornucopia of Content Marketing Inspiration

To show our thanks for the resources that help us stay informed, the CMI team shares a list of those we rely on to support our content marketing (and personal) missions. We couldn’t do our jobs without these influencers and resources. Continue reading

By Joe Pulizzi published November 26, 2014

25 Content Marketing Truths

Two things I learned from my grandpa: Helping others is everything and amazing storytelling gets you most places in life. That’s how I feel about content marketing. So thanks to organizations that believe and practice these 25 truths. Continue reading