By George Stenitzer published May 9, 2016

Sharpen Your Content Marketing: 4 Ways to Model the Buyer’s Journey

The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. But that doesn’t mean you shouldn’t use buyer journey models to optimize your content marketing. Here are four to consider. Continue reading

By Jason Miller published May 8, 2016

The Miles Davis Approach to Content Marketing Strategy

I was listening to NPR’s profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own content marketing work. Let me share five key lessons inspired by Davis to boost your content marketing strategy. Continue reading

By Joe Pulizzi published May 7, 2016

This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business

The guys talk the end of the media business as we know it then share the keys to subscriber success. Plus, the duo talks about confusing terms and Marriott’s scaling content marketing, plus rants, raves, and example of week. Continue reading

By Kirk Cheyfitz published May 6, 2016

The Audience Takes Charge

Ad blockers exist because too many brands want to deliver too many messages that don’t matter to a single person. As everyone with any sense is saying, the time is past due to put the audience first. That may sound easy; it isn’t. Continue reading

By Marcia Riefer Johnston published May 5, 2016

From 2 Hours to 2 Minutes: How This CMI Duo Blew Away a Tedious, Unscalable Content Task

If you’re looking for smarter ways to use content technology, let this story inspire you. The CMI team worked together to automate a tedious, unscalable website task, saving production time and improving the audience experience. Continue reading

By Steven Keith published May 4, 2016

How to Solve 5 Barriers to Implementing Content Marketing Programs

You can’t just flip a switch and give birth to a healthy publishing function. It takes considerable planning, a strong coalition, and hurdling of stubborn obstacles. Here are five challenges – and the quick wins to overcome them. Continue reading

By Barry Feldman published May 3, 2016

The Blog Post Checklist for Cranking Your Search Ranking

The search gods see all. And they don’t look kindly on your 2010-era SEO. They now are good at sniffing out evidence that shows readers get value from your pages. Check out the 21 tips in this infographic to raise your SEO efforts.
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By Michael Brenner published May 2, 2016

The Secret to Content Marketing ROI

How do you build the business case for content marketing and answer the ROI question before you really get started? It starts by understanding what makes up content ROI and considering these three business-oriented goals. Continue reading

By Kelsey Meyer published May 1, 2016

How to Match Key Metrics With Your Content Goals

It’s common sense. You wouldn’t track your height to measure your weight loss. Unfortunately, some marketers lose that common sense in tracking the success of their content marketing. Match the metrics to your goals. Here’s how. Continue reading

By Joe Pulizzi published April 30, 2016

This Week in Content Marketing: The Future of Television Advertising Is Native

Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading