By Jodi Harris published June 7, 2016

One Position You Need to Rule Content Marketing [Template]

Do you know what it takes to be the owner of content marketing within your organization? Look at this job description for the chief content officer to help you set goals and standards, and position your program for success. Continue reading

By Neil Patel published June 6, 2016

A New Model for Developing a Top-Tier B2B Blog

As optimistic as content marketing’s evolution is, we still need to make progress. Specifically, we need to revisit the idea of a B2B blog. Why? Because they often run aground. I’m proposing a new way to develop a top-tier B2B blog.
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By Khalid Saleh published June 5, 2016

13 Surprisingly Effective Tips for Conversion-Oriented Content

Conversion-oriented writing moves audiences and gets them to act. It turns visitors into leads, leads into customers, and customers into fans. How quickly are you able to get people to opt-in? Here are 13 actionable tricks to help. Continue reading

By Joe Pulizzi published June 4, 2016

This Week in Content Marketing: Content Marketing Now Scientifically Proven

The guys talk investments in content as assets, evergreen over time-sensitive content, and Apple looking like it’s in market for a content producer. Plus, they share the scientific proof behind content marketing, rants, raves and more. Continue reading

By Mike Murray published June 3, 2016

54 Content Writing Examples, Tools, Tips, and Resources

Consuming great writing is like listening to a great singer. If she makes an emotional connection, we eagerly listen. Here are 54 examples, tools, tips, and resources to help you create great writing that connects with your audience. Continue reading

By Michele Linn published June 2, 2016

10 Content Strategy Practices That Will Make You a Better Marketer in 2016

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals). Continue reading

By Joe Pulizzi published June 1, 2016

Content Marketing Institute Acquired by UBM

Joe Pulizzi announces exciting news for the future of the Content Marketing Institute and what it all means for the content marketing community. Continue reading

By Brian Kolb published May 31, 2016

3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan

If you just hope that people will publish or share your great content, you’re stepping up to the plate without a bat. Use three ways to generate earned media – the clean-up hitter in your content marketing strategy lineup. Continue reading

By Clare McDermott published May 30, 2016

Documentary Storytelling: 6 Examples From Brands That Nail It

In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading

By Michele Linn published May 29, 2016

What Should Your Content Marketing Priorities Be in 2016?

How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be great to know why you should make something a priority (and why you shouldn’t)? Let us help you prioritize these 10 content marketing goals. Continue reading