By Jonathan Crossfield published November 20, 2016

Do You Operate in a Social Media Bubble? 3 Questions to Ask

Welcome to the world of social media filter bubbles – where what you see is very definitely NOT what you get. Ask yourself these three questions to see how far you and your brand operate in the social media bubble. Continue reading

By Joe Pulizzi published November 19, 2016

This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

This week, the guys debate the IAB’s latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk. Continue reading

By Andrea Fryrear published November 18, 2016

The Secret Your Website Traffic Might Be Trying to Tell You

An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities. Continue reading

By Jodi Harris published November 17, 2016

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy 

Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels. Continue reading

By Joe Pulizzi published November 16, 2016

With Maturity Comes Results for Australian Content Marketers [New Research]

Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends. Continue reading

By Jordan Lore published November 15, 2016

9 Questions Every Content Marketing Job Candidate Should Ask

“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job. Continue reading

By Stephanie Stahl published November 14, 2016

A Simple Trick to Make Your Content Magnetic and Memorable

A twin sister. A business blog author. Should a B2B content writer reveal both identities? Yes, B2B content writers should go beyond a corporate bio and formal language to build trust by relating to people on a more personal level.

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By Chuck Frey published November 13, 2016

How to Use Content Marketing to Enhance Brand Perception

What do content marketing experts recommend to help B2B firms strengthen the value of their brands? Here’s what 14 of them who represent small and large companies plus agencies had to say about how content marketing can make an impact. Continue reading

By Joe Pulizzi published November 12, 2016

This Week in Content Marketing: Deep Content Insights After Three Years of Podcasting

The guys ring in PNR’s third anniversary with some advice on how to build a successful career. They also offer rants, raves, and a toast to Chief Content Officer magazine, continuing to provide multiple levels of value to their business. Continue reading

By Andrea Fryrear published November 11, 2016

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading