By Michele Linn published November 7, 2014

A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals

Do you struggle with finding trained content marketing professionals? About one-third of content marketers in CMI’s B2C research report are experiencing that same challenge this year (and that’s a big jump over last year.) Why has this staffing problem grown? Better yet, how can you find some solutions? Read on for insight from our B2C roundtable. Continue reading

By Pamela Muldoon published November 6, 2014

The Pivot: Blogging, Business and BBQ – A Marketer’s Journey to Success

Host Todd Wheatland uses his personable interview style to talk blogging, business and BBQ with Jay Baer, President, Convince & Convert and best-selling author of Youtility: Why Smart Marketing Is About Help Not Hype. Episode 5 of The Pivot has Jay sharing his insights into the success he has today and the journey he has taken to get there. Continue reading

By Joe Pulizzi published November 6, 2014

Hey WSJ – Content Marketing Is NOT Native Advertising

This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal. Continue reading

By Joe Pulizzi published November 5, 2014

15 Things We Learned About Nonprofit Content Marketers [New Research]

CMI’s Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Glean 15 insights then take time to explore the in-depth examination of benchmarks, budgets, and trends. Plus, learn what makes up a best-in-class nonprofit content marketer. Continue reading

By Clare McDermott published November 4, 2014

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right content marketing technology choice for your company? Check out G2 Crowd, where reviewers are authenticated and you don’t have to be a member to view the majority of information on the site. Read more about how this small company is disrupting the big market research firms, and what it means for your software product search. Continue reading

By Jesse Noyes published November 3, 2014

5 Steps to Reduce Frustration and Create Effective Content Workflows

Content quantity or quality doesn’t mean much without consistency. Your audience should know what to expect and when to expect it. However, producing content on a regular basis can feel like a Herculean task. To combat that frustration, create a visible, repeatable workflow, and here’s a step-by-step process to help you do it. Continue reading

By Kevin Lund and Eileen Sutton published November 2, 2014

Why Your Brand Should Speak Human

In the transition away from bullhorn marketing, brands still struggle to find their story and voice. Despite knowing better, marketers slap brand messages across social-media platforms instead of creating real conversation and meaningful brand narratives. Consider a few tips on how to “speak human.” Continue reading

By Joe Pulizzi published November 1, 2014

This Week in Content Marketing: A Scary Attempt at Defining Content Marketing

This week, Joe and Robert discuss the real definition of content marketing, ponder if publishers can succeed with time-based metrics, give some love to Mozilla’s new media platform, and disagree with Snapchat’s native advertising approach. Rants include an amazingly inaccurate infographic and why the Wall Street Journaldoesn’t understand what content marketing really is. The show wraps up with a #This Old Marketing example from Scandinavian Airlines. Continue reading

By Michele Linn published October 31, 2014

How To Turn Your Customers into Brand Fans: 3 Examples

We don’t focus enough energy on using content to turn customers into brand advocates. It’s the mecca of marketing: Your customers not only sell for you, but they communicate far more powerfully than any content your brand can create. Discover how three brands are doing it right and what you can do to start evangelism in your content marketing. Continue reading

By Pamela Muldoon published October 30, 2014

The Pivot: From Documentary Filmmaker to Brand Storyteller

This week on “The Pivot”, Todd Wheatland talks with Barry Poltermann, President, About Face Media. Hear Barry’s marketing backstory of becoming a highly acclaimed documentary filmmaker and how he uses these skills to help brands tell a compelling story as part of their content marketing strategy. Continue reading