By Chris Frascella published March 23, 2018

Conversational Content: How to Market Through Text Messaging and Chatbots

Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading

By Clare McDermott published March 22, 2018

A Step-by-Step Guide to Audience Development

In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading

By Ann Gynn published March 21, 2018

6 Content Marketing Plays Inspired by Basketball Madness

If your bracket is busted (or even if you don’t know what a bracket is), you still can get something from this month’s basketball craziness. Look at these six tournament-inspired plays for your content marketing playbook. Continue reading

By Jodi Harris published March 20, 2018

Road Map to Success: Creating the Content of Your Audience’s Dreams

Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading

By Marcia Riefer Johnston published March 19, 2018

Words That Convert: Test, Learn, Repeat

One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word. Continue reading

By Luke Budka published March 16, 2018

4 Google Tips Marketers Can’t Afford to Miss

Think of Google as a behemoth plotting to mess with your SEO-focused mind? Think again. It offers a trove of guidance to help improve your SEO. Start with these four new (or newly updated) resources. Continue reading

By Monina Wagner published March 15, 2018

Stories, Filters, and Bots: What You Need to Know Now

Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot. Continue reading

By Lisa Murton Beets published March 14, 2018

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue reading

By Marcia Riefer Johnston published March 13, 2018

How the Best Newsletters Get – and Keep – Readers’ Attention

How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue reading

By Ahava Leibtag published March 12, 2018

7 Fixes for Common Writing Mistakes [Examples]

It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you. Continue reading