By Lisa Murton Beets published July 8, 2016

Use of Interactive Content on the Rise [Research]

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content. Continue reading

By Marcia Riefer Johnston published July 7, 2016

5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity. Continue reading

By Patrick Garvey published July 6, 2016

How to Measure Performance to Improve Your Content Marketing

Struggling to sustain an effective content marketing strategy? You’re not alone. Learn more about how to measure your content’s performance so you can adapt and evolve your content for better results-oriented performance. Continue reading

By Neil Patel published July 5, 2016

9 Mistakes You Might Be Making With Your Content Marketing Strategy

Doing content marketing right is no easy feat. I’ve spotted a few common and easy-to-make mistakes that many marketers make. Here are nine of them along with the fixes to create a more effective content marketing program. Continue reading

By Jodi Harris published July 4, 2016

The Content Marketing Book of Answers: Managing Your Content

An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible.  Continue reading

By Michele Linn published July 3, 2016

A Template to Simplify Your Editorial Reporting 

I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter, my new, systematic editorial update. Continue reading

By Joe Pulizzi published July 2, 2016

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

By Joe Pulizzi published July 1, 2016

The History of Content Marketing [Updated Infographic]

Want insight into where the content marketing industry is headed? Take a look at where it’s been with the updated History of Content Marketing infographic – new additions as we uncovered more of the past and news from the last few years. Continue reading

By Marcia Riefer Johnston published June 30, 2016

Learn From Struggling Brands: Insights From the Marketing Trenches

CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights. Continue reading

By Joe Pulizzi published June 29, 2016

LinkedIn Purchase Will Spark Brands into Buying Media Companies

I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree. Continue reading