Two weeks ago, we released the Content Marketing Institute/MarketingProfs B2B Content Marketing 2015: Benchmarks, Budgets, and Trends—North America: the first round of findings from our annual content marketing survey. Now it’s time to learn what B2C marketers have to say about their content marketing practices in our B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America report, sponsored by EnVeritas Group.
This is the third year we’ve reported on B2C and it’s been interesting to see how their use of content marketing has evolved. One of the key findings this year is that B2C marketers, like their B2B counterparts, are having difficulty measuring how successful their content marketing programs are. However, having a documented content marketing strategy can help. Continue Reading