Research by the Altimeter Group, published this week, finds that brands are challenged with organizing themselves around content marketing. Apply these key takeaways to your organizational challenges.
We’re going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achieve amazing brand marketing results.
If you’re going to create valuable content for your target audience, you’ll need a hook to show why it’s unique. Take a look at this example of a content marketing hook that helped an obscure brand soar above its competition.
There’s never been a better time to be a marketer — and content marketing is probably the biggest, most exciting opportunity of all. Here are four content marketing lessons that will help agencies and clients work together to produce a more successful content marketing plan.
Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.
Even if you take the “less is more” approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize content creation ideas.
It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.
You can boost your firm’s profile with a strong content marketing strategy that leads to thought leadership appearances at relevant industry events. Then use these 3 approaches to repurpose and leverage the live event content into new marketing products.