By Matt Cooper published November 10, 2015

Is It Time to Ditch Your Company Blog’s Comments Section?

Once seen as a way to engage public dialogue, comment sections have become the refuge for trolls, a referendum on silence, and have been abandoned for social media. Are you going to keep comments? Here are three tips for doing it right. Continue reading

By Neil Patel published November 9, 2015

The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals

As you obsess over how to boost SEO, don’t forget the quiet influencer – brand signals. They are key to building trust and visibility on the web. Learn what they are and why you should focus on visual content signals first. Continue reading

By Jodi Harris published November 8, 2015

How to Take Advantage of the Latest Blogging Trends

What role should blogging play in today’s content marketing strategy? Learn the latest trends and the potential impact on your blog from a recent Orbit Media survey. Plus, get tips to take full advantage of this still-powerful channel. Continue reading

By Joe Pulizzi published November 7, 2015

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Joe and Robert talk major podcasting plays. They discuss why advertising may have led to YouTube Red and question Zuckerberg’s comment that ads make Facebook better. Plus rants and raves on The Weather Company, Nike, and Grantland. Continue reading

By Michele Linn published November 6, 2015

Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)

The lowest-ranked priority for B2B marketers is the one thing that almost every brand should do better – developing stronger writers. Our B2B roundtable shares how to do that and our LinkedIn Group shares how to hire good writers. Continue reading

By Marcia Riefer Johnston published November 5, 2015

Wonder What Content to Create? Try a Customer-Journey Map [Template]

A customer-journey map can help you answer the perennial question – what content shall we create? Better yet, it can help you answer the question – what content do our customers want? Here’s how to create the map, step by step. Continue reading

By Joe Pulizzi published November 4, 2015

5 Things That Can Make Nonprofit Marketers More Effective [New Research]

Our nonprofit content marketing 2016 report released today reveals that 26% of marketers say their overall content marketing is effective. Learn how that breaks down, key attributes to success, Joe’s insight, and three takeaway tips. Continue reading

By Carla Johnson published November 3, 2015

How to Convert Customers’ Passions Into Inspiring Content

Western Union banks on its customers’ passions to inspire remarkable content – from home cooking to Jimmy Kimmel and even an original Marvel comic book. Learn how Western Union innovates with content in a conservative industry. Continue reading

By Neil Patel published November 2, 2015

Visual Content Strategy: The New ‘Black’ for Content Marketers

A few years ago, you could get away with text-only content. Now, you don’t stand a chance unless your content marketing is packed with visuals. Learn why and how to improve your visual content strategy with these techniques. Continue reading

By Aaron Orendorff published November 1, 2015

11 Resources to Curate, Clip, Collect, and Collaborate Content

Two-thirds of content marketers say curation is a part of their content marketing strategy. How can you collect and curate all that amazing content without losing your content-managing mind? Start with this list of 11 curation tools.
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