By Joe Pulizzi published September 9, 2016

See What Content Marketing Success Truly Looks Like

If you are among the marketers who lack clarity on what successful content marketing looks like, take a peek at the Content Marketing Awards’ Project of the Year finalists and get helpful takeaways for your own programs.

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By Aaron Orendorff published September 8, 2016

How to Build Your Email List: The (Better Than) Ultimate Guide

What’s the most profitable click your business can target? It’s not “like,” follow, add to cart, buy now, or confirm purchase. The most profitable online click is subscribe. Learn how with this helpful guide to build your email lists. Continue reading

By Roanne Neuwirth published September 7, 2016

How to Grab C-Suite Attention With Relevant Content

To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Discover how to find the elusive sweet spot in the content trifecta. Continue reading

By Ahava Leibtag published September 6, 2016

Must-Have Checklist to Creating Valuable Content

Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist. Continue reading

By Jodi Harris published September 5, 2016

37+ Tips and Tools for Picture-Perfect Visual Content

Considering how rapidly visual trends come and go, we take a fresh look at some of the most handy tools, tips, and techniques that marketers can use to let their brand’s photos, videos, and graphics do the talking.

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By Patrick Burke published September 4, 2016

6 Times Less Was More in Content Marketing

In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content is a good opportunity to attract your audience. Get inspired with these six interesting examples of viral short-form content. Continue reading

By Joe Pulizzi published September 3, 2016

This Week in Content Marketing: Google Lays Down Pop-Over Punishment

The guys explore Google’s punitive stance on ad units that visually obscure content, the future of “bad advertising,” and the value proposition of YouTube’s new Backstage experience – plus rants, raves, and our example of the week. Continue reading

By Jordan Lore published September 2, 2016

3 Tips to Create Ultra-Targeted Content for More Engagement

Engagement is the difference between a home-run piece of content and one doomed for a quick out. That’s why you should consider these three tips for creating ultra-targeted content that can attract your target audience.

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By Cathy McPhillips published September 1, 2016

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading

By Jonathan Crossfield published August 31, 2016

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

Following a tragedy, particularly a celebrity death, branded social media disasters are as predictable as they are insensitive. Here’s how to grab a Chevy win (red Corvette), not a Cheerios loss (cereal dotting “i” in Prince). Continue reading