By Sujan Patel published August 12, 2015

11 Ways to Convert Blog Readers Into Customers

I can’t afford to waste time, so I have to be sure that the content I create moves the needle for my businesses, drives conversions, and results in a positive ROI for my investment. Here are 11 ways I’ve learned to make that happen. Continue reading

By Ardath Albee published August 11, 2015

How to Deliver Quantifiable Content Marketing Success With a Small Team

Almost 80% of B2B marketers aren’t successful at tracking of content marketing’s ROI. Learn how Wake Forest Innovations, which is led by a Content Marketer of the Year finalist, uses its content to deliver huge, quantifiable success. Continue reading

By Joe Pulizzi published August 10, 2015

Why Startups Trump Large Enterprises in Content Marketing Every Time

Some entrepreneurs take a content-first approach. They identify a content niche, build a loyal audience, and then develop products and services to sell. Learn the four key components and be inspired by the stories of success. Continue reading

By Dawn Papandrea published August 9, 2015

3 Proven Ways to Nail Visual Storytelling

Visual storytelling isn’t successful when you slap a few stock images onto your blog. Your visuals deserve more than a second thought. Here are three factors and examples to help you craft your visual content carefully and effectively. Continue reading

By Joe Pulizzi published August 8, 2015

This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

In This Old Marketing, Joe and Robert discuss the craziness around HubSpot’s scandal, and ask if media companies will turn into wire service companies and who really owns the audience. Rants include Cecil the lion and YouTube. Continue reading

By Ann Gynn published August 7, 2015

More Than Personas: How to Know What Your Audience Really Wants

We know our content marketing only works when our audience responds to it. Beyond personas, how can you really, really understand what your audience wants? Answers from Content Marketing World presenters fall into 3 categories. Continue reading

By Jen Brass Jenkins published August 6, 2015

Automating Content Reuse: One Marketing Team’s Story

Ever wish that your web content could automatically appear on multiple pages with little extra effort? This marketing team is making it happen – and their customers are delighted. Their method might work for you, too. Continue reading

By Buddy Scalera published August 5, 2015

Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons

In the 40 years since Jaws hit the big screen, its iconic movie poster has been copied, parodied, and honored in innumerable ways. Now, two of its fans share how that simple visual storytelling can inspire your content marketing. Continue reading

By Ardath Albee published August 4, 2015

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy

Marriott has put a huge stake in the ground with the launch of its Content Studio and focus on influencer marketing. Find out how Content Marketer of the Year finalist David Beebe is delivering on the strategy. Continue reading

By Jodi Harris published August 3, 2015

Improve Your Email Content With a 7-Minute Workout Routine

A well-executed email strategy is the best technique for building a subscriber base, but it requires maintenance to keep it in shape. If your email content is starting to show signs of fatigue, try our 7-minute email workout. Continue reading