By Christopher Baldock published March 26, 2014

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

Google’s frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world. Continue reading

By Amanda Gallucci published March 25, 2014

4 Major Problems You Can Solve with an Online Content Audit

By looking at the right metrics in a content audit, you can find solutions to common audience and website problems many organizations face. Find out how an online content audit can solve four major problems and help your online content reach its full potential. Continue reading

By Doug Kessler published March 24, 2014

Employed Media: How Internal Advocates Can Share Your Content Marketing

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes. Continue reading

By Felix Tarcomnicu published March 23, 2014

Finding Potential Content Publishers: A 3-Step Outreach Process

One of the most difficult parts of distributing the content you create is reaching out to content publishers to promote it. But content marketing won’t benefit your business if you don’t follow through to ensure its success. Use this 3-step outreach process to find and engage potential content publishers. Continue reading

By Joe Pulizzi published March 22, 2014

Media Companies Are the New Agencies: Native Advertising

This week, Joe and Robert dig deep into native advertising with discussions on the Wall Street Journal’s new native launch and The Guardian’s native play with Unilever, and deliver plenty of rants about publishers and agencies, before revving up the show with the This Old Marketing Example of the Week: The Enthusiast from Harley Davidson. Continue reading

By Don DeLoach published March 21, 2014

An Investigative Approach to Social Media Content Analytics

Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those secrets for your organization. Continue reading

By Cath Pope published March 20, 2014

Barriers to Effective Content Marketing: Lessons from Australia

Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face. Continue reading

By Robert Rose published March 19, 2014

How Content Marketing Success is Blocked by Antiquated Beliefs

As content marketing becomes an increasingly important means of propelling our businesses forward, many marketers are still struggling with the operational issues associated with the discipline. Find out how antiquated beliefs are still blocking content marketing success. Continue reading

By Stephen Kenwright published March 18, 2014

Why Your Web Content Strategy Should Include Answering Questions

Strategic Q&A content on your organization’s website can help keep marketers from having to spend all of their time answering customer questions. Find out how to power your web content strategy by identifying and answering the right questions in the right place. Continue reading

By Ardath Albee published March 17, 2014

Why Marketers Need More Education to Push Content Publishing Forward

Research studies show us that although organizations increasingly recognize the value of content marketing, many marketers continue to struggle with the basics of the practice and doubt their effectiveness. Find out more about why marketers need more education to push content marketing forward. Continue reading