By Joe Pulizzi published September 19, 2015

This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion

In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves. Continue reading

By Jonathan Crossfield published September 18, 2015

Social Media Automation: A Little Less Conversation, a Little More Action

After railing against social media automation, Jonathan Crossfield talks with an influential social media marketer who says he found success viewing social media as a distribution channel first and a discussion mode a distant second. Continue reading

By Marcia Riefer Johnston published September 17, 2015

Content Strategy for Marketers: Insights From Kristina Halvorson

How can strategic thinking make your content marketing more effective? Take these tips from pioneering content strategist Kristina Halvorson. Continue reading

By Ann Smarty published September 16, 2015

9 Free Tools to Co-Create Content

Even with a solid SEO strategy and amazing content you stand a good chance of getting lost in the crowd. Content partnership may be an answer. Here are 9 tools to make the collaboration as productive and effective as possible. Continue reading

By Joe Pulizzi published September 15, 2015

Two Words Sum Up Content Marketing World

Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
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By Kristi Hines published September 14, 2015

How to Find the Best Pieces of Content in Your Industry

Are you ready to research the most successful content on specific topics? Discover what content is working in your industry. Learn the difference between buzz and impact metrics, and how to start your content research today. Continue reading

By Robert Rose published September 13, 2015

Is ROI Really What You’re Looking For?

There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why. Continue reading

By Joe Pulizzi published September 12, 2015

This Week in Content Marketing: Survey Finds Spending on Content to Outpace Advertising

In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves. Continue reading

By Joe Pulizzi published September 11, 2015

Content Marketing Projects That Are Taking the World by Storm

One sure sign that your content marketing is on track is that your peers recognize it as worthy of their attention. Take a look at a few of this year’s Content Marketing Award winners and finalists for some secrets of their success. Continue reading

By Joe Pulizzi published September 10, 2015

A Simple Content Marketing Model Most Companies Ignore

Using many tactics and platforms may not be the best model for successful content marketing. Some of the greatest media and brands follow a simpler model. Here are the two questions to ask yourself to focus on bigger successes.
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