By Joe Pulizzi published February 14, 2015

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading

By Jodi Harris published February 13, 2015

Want Your Content to Rock? Put These 16 Tips Into Play

Don’t second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives. Continue reading

By Pamela Muldoon published February 12, 2015

Bill Boorman Turned Failure and Honesty into #Tru Business

In The Pivot, host Todd Wheatland talks to Bill Boorman who grew a recruiting agency to 127 offices, started his own business, went bankrupt, and — through his social media connections — discovered the unconference and his newest journey. Continue reading

By James Scherer published February 12, 2015

Transparency Reveals Great Content Opportunity

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved). Continue reading

By Pamela Muldoon published February 11, 2015

How Reality TV Altered a Blinged-Out Dress Designer’s Business

In this Claim Your Fame, host Andrew Davis discusses how human behavior drives commerce, how the Gypsies’ love of bling became a driving force for a Massachusetts dress designer, and why every marketer needs to use Google Trends. Continue reading

By Jonathan Crossfield published February 11, 2015

Don’t Believe the Hype: What Ello Really Means for Content Marketers

Ello – the invitation-only, ad-free social network – didn’t kill Facebook. Its anti-advertising, pro-marketing with quality content focus is a warning to marketers. Social media is now becoming a traditional media-buying channel. Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

By James Dillon published February 9, 2015

Should You Buy or Grow a Pineapple for Your Audience?

If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet? Continue reading

By Anthony Gaenzle published February 8, 2015

How to Increase Content Creation Without Hiring More People

Growing your content marketing efforts by taking on another employee salary can be expensive. Repurpose old content, rely on user-generated content, and consider easy curation to increase your production of quality content with these tips. Continue reading

By Joe Pulizzi published February 7, 2015

This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience

In this episode, Joe and Robert discuss how Super Bowl advertisers spent $4.5 million and almost none had a CTA. Plus, they talk Snapchat’s new series, Condé Nast content creation for brands, and the rant and rave about Nationwide. Continue reading