By Chad Pollitt published June 17, 2015

How to Attract Over 50K Subscribers in 6 Months

The world’s first digital magazine solely dedicated to content promotion, news, and insights went from zero subscribers at launch to over 50,000 in six months. Here are the nine winning tactics that helped make that growth possible. Continue reading

By Sujan Patel published June 16, 2015

Content Marketing Pro Shares 10 Essential Tools for Success

Here’s the problem. Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. Here are 10 tools one content marketing pro uses every day. Continue reading

By John Hall published June 15, 2015

How to Win Over Editors and Make Them Crave Your Content

Most editors say they expect the demand to grow for contributed content – quality, promote-free content that gives their readers expert insight. Discover the questions to ask and six tips to ensure your next pitch is a success.
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By Scott Severson published June 14, 2015

A Simple Method to Measure Content Marketing ROI

“Content marketing ROI” produces 10 million search results. In that clutter, David Meerman Scott offers a valuable nugget: Base your content marketing ROI on Google AdWords equivalency. Here’s what we learned with that analysis.
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By Joe Pulizzi published June 13, 2015

This Week in Content Marketing: Honda Fails to Go the Distance

In This Old Marketing, Joe and Robert talk Facebook and instant articles, Apple’s News Reader platform, and The Onion’s sponsored content. Plus Honda shows how a good idea can go wrong and a rave for a 12-year-old’s media empire. Continue reading

By Alp Mimaroglu published June 12, 2015

Go Beyond Infographics: Here’s How to Make a Bigger Impact With ‘Gifographics’

Ever seen a gifographic? GIF-based infographics are animated infographics. Still a rarity, they draw more attention and leave a great brand impression. Discover 10 of the best gifographics and learn how to make one for your brand. Continue reading

By Sarah Goliger published June 11, 2015

5 Ways to Translate Your Content Marketing Goals into KPIs

Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals. Continue reading

By Robert Rose published June 10, 2015

Successful Storytelling Is Quick, Not Fast

When pressured to ramp up your content marketing, don’t move faster, move more quickly. By better managing your digital assets, you can be agile, adapting to situations on the ground and engaging more fluidly with your audience. Continue reading

By Brad Zomick published June 9, 2015

5 Tips to Grow Your Content Marketing Career

You want to take your content marketing career to the next level? Get in line. The competition is heating up. Discover five tips to boost your career – including becoming your own content marketer – and stand out from the crowd. Continue reading

By Michael Brenner published June 8, 2015

How SAP Used Subscribers to Fuel Content Marketing Success

When SAP changed its content marketing to focus on subscribers, the benefit was tenfold – subscribers converted to leads 10 times more than a non-subscriber user. Learn how to produce better subscriber results with these four tips. Continue reading