In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves. Continue reading
How can strategic thinking make your content marketing more effective? Take these tips from pioneering content strategist Kristina Halvorson. Continue reading
Even with a solid SEO strategy and amazing content you stand a good chance of getting lost in the crowd. Content partnership may be an answer. Here are 9 tools to make the collaboration as productive and effective as possible. Continue reading
Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why. Continue reading
In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves. Continue reading
One sure sign that your content marketing is on track is that your peers recognize it as worthy of their attention. Take a look at a few of this year’s Content Marketing Award winners and finalists for some secrets of their success. Continue reading
Using many tactics and platforms may not be the best model for successful content marketing. Some of the greatest media and brands follow a simpler model. Here are the two questions to ask yourself to focus on bigger successes.