The world’s first digital magazine solely dedicated to content promotion, news, and insights went from zero subscribers at launch to over 50,000 in six months. Here are the nine winning tactics that helped make that growth possible. Continue reading
Here’s the problem. Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. Here are 10 tools one content marketing pro uses every day. Continue reading
Most editors say they expect the demand to grow for contributed content – quality, promote-free content that gives their readers expert insight. Discover the questions to ask and six tips to ensure your next pitch is a success.
“Content marketing ROI” produces 10 million search results. In that clutter, David Meerman Scott offers a valuable nugget: Base your content marketing ROI on Google AdWords equivalency. Here’s what we learned with that analysis.
In This Old Marketing, Joe and Robert talk Facebook and instant articles, Apple’s News Reader platform, and The Onion’s sponsored content. Plus Honda shows how a good idea can go wrong and a rave for a 12-year-old’s media empire. Continue reading
Ever seen a gifographic? GIF-based infographics are animated infographics. Still a rarity, they draw more attention and leave a great brand impression. Discover 10 of the best gifographics and learn how to make one for your brand. Continue reading
Content marketing goals are highly individualized, but content marketers can follow a similar process to identify their strategies, create content to address them, and tie them to the right KPIs. Here’s how to tackle five common goals. Continue reading
When pressured to ramp up your content marketing, don’t move faster, move more quickly. By better managing your digital assets, you can be agile, adapting to situations on the ground and engaging more fluidly with your audience. Continue reading
You want to take your content marketing career to the next level? Get in line. The competition is heating up. Discover five tips to boost your career – including becoming your own content marketer – and stand out from the crowd. Continue reading
When SAP changed its content marketing to focus on subscribers, the benefit was tenfold – subscribers converted to leads 10 times more than a non-subscriber user. Learn how to produce better subscriber results with these four tips. Continue reading