Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode.
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you’re in this group, use this 10-step checklist as a guide.
If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content.
Despite all the energy that goes into creating content, those articles, slideshows, and videos seem to have a very short half-life. Use these three easy tactics to amp up content engagement by revitalizing your archives.
Find out how marketers at for-profit organizations in Australia are raising the bar for content strategy and creation, according to CMI’s annual content marketing surveys. The research shows that a majority of Australian companies are producing more content this year than last and more than half have a documented content strategy. Learn more.
Think of your content as a gift you give your readers. You need to include intriguing packaging to entice readers and make sure they will want to “open” it. Use these 5 tactics for content creators to increase content consumption.
With all the stiff competition for consumer attention on the web, it takes more than creative wording to really stand out. An infographic is a compelling way to use visual content to tell a rich story at a glance. Get 12 insights for content success with infographics.
The most critical part of a successful content marketing program is building your audience. Without an audience to consume it, there’s no reason for businesses to create content in the first place. Learn more about the three audience types that are essential for your organization.
With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift.
Content Marketing Institute is pleased to announce our first-ever research study on nonprofits. Download the “Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America” report and get some insight into the content marketing challenges and successes nonprofits report.