By Joe Pulizzi published July 11, 2015

This Week in Content Marketing: Inside The New York Times’ Subscription Funnel

In this episode, Joe and Robert discuss backlash for CNN’s native advertising, why print really is digital’s future, plus The New York Times’ Facebook subscription funnel. Rants and raves cover the box office and customer service. Continue reading

By Scott Aughtmon published July 10, 2015

How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company

Rodale Inc. isn’t just a global magazine company. It’s a company that knows the value of all content types, from books to sales letters, on the bottom line. Discover its five steps to content success and improve your own strategy. Continue reading

By Neil Patel published July 9, 2015

6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read

Unless your content gets linked, it doesn’t get ranked. If it’s not ranked, it can’t be found, and if it’s not found, it doesn’t get read. And if no one is reading, what’s the point? Learn how these six linking techniques can help. Continue reading

By Chuck Frey published July 8, 2015

Is Your Content Marketing Career on Autopilot?

Equipping yourself with new skills helps you sidestep programmatic thinking and stop ignoring signs that your strategies and tactics aren’t as effective as they were. Evaluate what you need today to be the content marketer of tomorrow. Continue reading

By Brian Watson published July 7, 2015

Are Organizational Silos Keeping Your Content Marketing Team From Success?

Elementary school math homework created a lightbulb moment for Adobe’s senior content program manager. Discover how a fraction problem led to an innovative way to break down Adobe’s silos so all the teams work toward a common goal. Continue reading

By Roger C. Parker published July 6, 2015

Latest Must-Reads: Summertime Books for Content Marketers on the Go (or on Vacation)

Roger C. Parker reviews the books so you know what to pick for your summer reading. He shares 11 books in his third annual mid-year roundup from some content marketing all-stars and authors in adjacent fields to make your choices easier. Continue reading

By Carla Johnson published July 5, 2015

Aon Stops Shoveling Quicksand, Partners With Manchester United

In struggling for brand recognition, Aon realized it needed a big partner to help with global recognition. It found that in the British soccer club Manchester United. The relationship isn’t simply a put-a-logo-on-it sponsorship.
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By Joe Pulizzi published July 4, 2015

This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

In This Old Marketing, we talk about a flurry of new content-based agencies – Daily Mail/WPP/Snapchat, BBC, and The Washington Post. Plus, is it the end or the beginning of what might be called television? Cannes fills rants and raves. Continue reading

By Keith Goldberg published July 3, 2015

The State of Social Media: 4 Brand Marketers Speak

For brands that thoughtfully integrate social media into their content marketing strategies, the benefits have often proven to be game changing. Four top executives briefly share why social media is critical to their marketing. Continue reading

By Michele Linn published July 2, 2015

3 Content Strategy Practices That Will Make You a Better Content Marketer

Marketers must create and promote content that educates. But, if we truly put customers at the center of our marketing, we need to apply the kind of strategic thinking that can transform our content into well-managed business assets. Continue reading