By Ann Gynn published October 7, 2014

How the Entertainment Industry Can Influence Your Content Marketing Job

Content marketers may not have cause to shout, “lights, camera, action.” But like Hollywood icons, we are all looking to make a connection with the audience. Take a look at how some of the presenters at Content Marketing World 2014 view a content marketing job through the lens of an entertainment studio. Continue reading

By Rebecca Watson published October 6, 2014

3 Tactics to Optimize Your Website Content With Social Intelligence

Social signals that can help you optimize your website content efforts are out there — but are you paying enough attention to them? Find out how to use the latest social sharing tool features to track key consumer behaviors and improve user retention and acquisition. Continue reading

By Vanessa DiMauro published October 5, 2014

Why Listening Communities Belong in Your Marketing Strategy

You’ve worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it’s like when someone won’t stop talking — it’s difficult to stay engaged. Have you tried listening to your audience to guide your efforts? Find out why listening communities belong in your marketing strategy. Continue reading

By Joe Pulizzi published October 4, 2014

This Week in Content Marketing: Inbound Versus Content Marketing

This week, we speculate on why HubSpot has stirred up an age-old debate on inbound vs. content marketing, take issue with an article about rise of corporate journalism, and reveal why Marriott’s decision to launch a content marketing studio is likely to be a big success. Our rants and raves cover a spammy sponsored post on Facebook and a brilliant bit of emotional storytelling from GE. We wrap up with a rockin’ #ThisOldMarketing example: Guitar Center TV. Continue reading

By Michele Linn published October 3, 2014

Why Fewer People Are Using Content Marketing — and Why It’s Good News

In CMI’s latest research, the number of people who described their marketing efforts as content marketing actually declined — from 93 to 86 percent. At first glance, that stat was a bit startling, but it may actually be an encouraging sign. Find out why it’s a good thing that fewer B2B marketers say they use content marketing. Continue reading

By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

Helpful content is often scattered across a website, posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. Find out how to drive retail sales with B2C content marketing. Get 8 tips and a checklist to help you create a resource center to organize — and help readers navigate to — all of your useful content. Continue reading

By Joe Pulizzi published October 1, 2014

New B2B Content Marketing Research: Focus on Documenting Your Strategy

With a few additions to our yearly survey questions and fresh approaches to other questions, the key takeaway of our B2B content marketing research this year remains much the same: It pays to document your content marketing strategy. Get more key insights and recommendations and find out what your peers are doing in our latest report, B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America. Continue reading

By Neil Patel published September 30, 2014

6 Ways to Reinvigorate Your Stale Online Content Marketing

Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Get 6 ideas that can help you reinvigorate your existing efforts and get more mileage from them, without having to reinvent the wheel. Continue reading

By Joe Pulizzi published September 29, 2014

Two Critical Actions That Distinguish Great Content Marketers

Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helped set him on the road to success — both personally and professionally. Continue reading

By Jonathon Colman published September 28, 2014

Why Content Strategists Shouldn’t Lose Sight of Actual People

It seems that many marketers on the whole may struggle to understand the discipline of content strategy. So a few content strategists were asked to get thoughts on the subject from Facebook content strategist, blogger and author Jonathon Colman. From this discussion, find out why content strategists (and marketers) shouldn’t lose sight of actual people. Continue reading