By Al Gomez published April 8, 2016

Creating Content for Google’s RankBrain

When you make a vague, ambiguous query on Google, artificial intelligence steps in to deliver the most helpful results. Learn more about Google’s RankBrain and four ways to make your content more AI friendly to boost your SEO rankings. Continue reading

By Natalya Minkovsky published April 7, 2016

Getting Started With Structured Content

Managing your content development and reuse on a case-by-case basis makes sense when you publish a few hundred assets a year. Scale it to thousands and the process gets seriously gummed up. Let structured content come to your rescue. Continue reading

By Daniel Louis published April 6, 2016

8 Ways to Take a Fresh Approach to Content Formats

How can you get more people to find your content worthy of their time without investing a significant amount of your time? Consider these eight ways to create or repurpose your content in fresh and user-friendly formats.
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By Raechel Duplain published April 5, 2016

How to Document Your Content Marketing Workflow

You can improve your content marketing effectiveness if you document your strategy. Now, it’s time to make sure you document your content workflow – provide a written structure to your processes and increase execution efficiency. Continue reading

By Aaron Orendorff published April 4, 2016

Tips and Tools to Ensure Speed Doesn’t Kill Your Site

You have 5 seconds or less to engage a visitor on your site. A 1-second delay can drop conversions by 7% and decrease customer satisfaction by 16%. Learn the 4-step process to ensure your load time is speedy enough for your audience. Continue reading

By Clare McDermott published April 3, 2016

How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions

Farmers must analyze reams of data to keep operations profitable. PotashCorp saw an opportunity to provide utility-based content – four web-based calculators – to not only inform farmers, but also influence critical decision-making. Continue reading

By Joe Pulizzi published April 2, 2016

This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

Joe and Robert talk about what Instagram’s latest algorithm move means for brands (hint: pay attention) and the marketing technology landscape. Plus, they rant and rave, including a look at Disney, and share This Old Marketing example. Continue reading

By Carlton Hoyt published April 1, 2016

2 Questions to Ask Before Becoming a Brand Publisher

Becoming a brand publisher isn’t right for all enterprises. Ask yourself these two questions. If you answer no to either, read on for two alternative ways to make your content marketing program more effective. Continue reading

By Melanie Seibert published March 31, 2016

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Do you know the differences among “content marketing,” “content strategy,” and “content marketing strategy”? Stop using the terms interchangeably. Let’s explain the differences and similarities, and share why you need to care. Continue reading

By Jodi Harris published March 30, 2016

15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection

Few content marketing tactics are quite as powerful and versatile as email newsletters. Not sure how to use them to reach your content marketing goals? Here are 15 tips, tricks, examples, and lessons to get you started. Continue reading