Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading
In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading
Fast Company released its Most Innovative Companies issue and CMI devoured it to find great content marketing practices. Learn about five inspiring companies with innovative ideas that you should consider for your content marketing. Continue reading
Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading
The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.
We discuss A&E’s new publisher-driven business model, and share thoughts on how Medium and Twitter can monetize their audiences. We shake things up in our rants and raves, then wrap up the show with an example of the week from Red Hat. Continue reading
If you want your content team to produce more original content without expanding your numbers, you need to give them the time and headspace for creativity and innovation. Here are six unexpected ways to help your team do just that. Continue reading
You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
Have you noticed? Newsletters are hot right now. They’re incredibly powerful. How can you create a newsletter that gets opened every time you send it? Consider these eight strategies with best-in-class examples. Continue reading
Not getting the traffic you expected from your content marketing efforts? Before you go on a content creation frenzy, try these five SEO steps to save your existing content from search obscurity. Continue reading