By Marcia Riefer Johnston published January 25, 2018

How to Audit Your Content: 5 Essential Steps

If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading

By Mike Murray published January 24, 2018

SEO Marketing Strategy: Tips for Success in 2018

Search is getting worse for all types of B2B and B2C businesses. Even sites that organically rank No. 1 for a keyword are no longer the top result seen by searchers. Here’s how to improve your SEO in 2018. Continue reading

By Ann Smarty published January 23, 2018

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets. Continue reading

By Shane Barker published January 22, 2018

The No-Fail Formula for Creating Killer Webinar Content

It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox. Continue reading

By Clare McDermott published January 19, 2018

Perfecting the Art of the One-on-One Interview

An interviewer of celebrities, global brand leaders, and best-selling authors reveals her tips to help you improve your interviewing skills and get what you need from them to develop engaging content. Continue reading

By Marcia Riefer Johnston published January 18, 2018

How to Stop Acting Like a Marketer and Start Acting Like a Publisher

How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading

By Lisa Murton Beets published January 17, 2018

5 Things Highly Committed Content Marketers Do Better [New UK Research]

New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading

By Jodi Harris published January 16, 2018

13 Smart Brands Using Technology to Power Their Content

Tech-enhanced content is predicted to really take off in 2018. Here’s a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading

By Ann Gynn published January 15, 2018

27 Reasons Why Your Content Sucks

Why would one intentionally create something utterly useless for their organization or their audience? Yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Read on for a splash of cold water to wake up your content. Continue reading

By Robert Rose published January 12, 2018

How Content Marketing Can Save Your Digital Marketing Strategy

In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain. Continue reading