By Joe Pulizzi published December 6, 2014

This Week in Content Marketing: Why It’s Impossible to Scale Native Advertising

In this episode, Joe and Robert discuss BMA’s new home, Scripted’s new money, increased native advertising spends, native advertising v. advertorials, and more. Robert rants about invective marketing and Joe raves about a Santa book. Continue reading

By Jonathan Crossfield published December 5, 2014

Group Think: How to Improve Your Social Content Results

Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences? You don’t need to start from scratch. Get into group think. Continue reading

By Pamela Muldoon published December 4, 2014

The Pivot: A Man of 100 Voices Uses One to Lead Social Media

Michael Stelzner can do about 100 voices, but it is his voice leading Social Media Examiner that attracts thousands. “The Pivot” host Todd Wheatland talks with him about SME’s rapid growth and the pivot he took to get to where he is. Continue reading

By Jay Acunzo published December 4, 2014

Twitter’s Founder Unintentionally Gave Content Marketers the Best Advice Ever

Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder. Continue reading

By Mike Carrozzo published December 3, 2014

Wearable Technology: Content Fit for Storytelling

Amid smart glasses, watches and other intelligent accessories, a wearable device that aids in the storytelling process may seem to be the most natural fit of all. Discover how wearable tech can inspire your content marketing future. Continue reading

By Pamela Muldoon published December 2, 2014

Why Social Media Marketing Isn’t Enough

Why should your brand be a social business? In this week’s “Content Marketing NEXT”, Bernie Borges explains, and talks with Pamela Muldoon about what’s new, next, and which buzzword he thinks is five years out of date. Continue reading

By Skip Besthoff published December 2, 2014

How to Know What Content Drives Traffic

Most content fails to generate significant web traffic. And many content marketers fail in knowing what pieces of content perform well and which don’t. It requires precise analytics, but it’s not too difficult. Get started today. Continue reading

By James Prideaux published December 1, 2014

Social Listening Tools to Strengthen Your Content Marketing

When you brainstorm your content for 2015, ask: Is this the kind of content that would make my audience tick? Don’t know the answer? It’s time to use your ears, and start social listening. Discover some tools to get you started today. Continue reading

By Mike Nierengarten published November 30, 2014

Why Your Content Is Sabotaging Your Lead Generation

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content. Continue reading

By Joe Pulizzi published November 29, 2014

This Week in Content Marketing: Captain Obvious – Marketers Are Wasting Money on Social

In this episode, Joe and Robert discuss Time magazine’s deal with Outbrain, Shell’s native ad with The New York Times and more. Raves include a comedic video related to content marketing and Aussie coverage of CMI’s benchmark survey. Continue reading