By Mike Murray published July 9, 2014

The Great Content Checklist: Tips, Tools, and Examples

If you want to produce great content, it’s time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means for connecting with your audience. Get great tips, tools and examples in CMI’s great content checklist. Continue reading

By Anthony Gaenzle published July 8, 2014

Building 4 Key Relationships Every Content Marketing Strategy Needs

Wherever you are in life, you probably got there at least partially by building relationships. The same goes for your organization and the content you create. Relationship building can open up opportunities that will help your content really take off. Learn more about 4 key relationships every content marketing strategy needs. Continue reading

By Joe Pulizzi published July 7, 2014

The One Change Facebook Made that Led to $1 Billion

One of the top challenges enterprise organizations experience in developing successful content marketing programs is a lack of alignment around employee goals. Take a page from Facebook: Finding the right metrics for gauging content success is just as important as any other business decision you will ever make. Continue reading

By Scott Brinker published July 6, 2014

Why Your Content Marketing Team Needs a Marketing Technologist

Content marketing is evolving rapidly — growing in both scale and sophistication. Your organization is also facing ever-greater competition. What’s the common thread that spans these challenges? Technology. Find out more about why your content marketing team needs a marketing technologist. Continue reading

By Joe Pulizzi published July 5, 2014

The Facebook and the Fury: Coming Clean on Content Experimentation

In this week’s episode, Robert and Joe discuss CMI’s purchase of the Intelligent Content Conference, then dive into P&G’s new edict that all marketing titles will change. They also discuss some new research on how brands spend money to promote owned media content and Robert rants about the fury over Facebook’s recent experiment with readers’ emotions. Listen in. Continue reading

By Michele Linn published July 4, 2014

Build a Successful Editorial Plan: Essential Skills Your Team Needs

While it takes a wide variety of skills to achieve content marketing success, there is one essential role that any company looking to get started in content marketing will need to fill: the managing editor. This sixth installment of our “Back to Basics” series delves into the skills needed to build, implement, and execute your editorial plan. Continue reading

By Tamar Weiss published July 3, 2014

4 Steps to a B2B Content Marketing Strategy that Drives Revenue

If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you’re overwhelmed by the struggle to combine all of these factors, take these 4 steps to develop a B2B content marketing strategy that drives revenue. Continue reading

By Buddy Scalera published July 2, 2014

Brand Storytelling Lessons From a Successful Screenwriting Instructor

Just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice. Get some brand storytelling lessons from a successful screenwriter. Continue reading

By Mark Walker published July 1, 2014

4 Ways to Tie Events Into Your Content Marketing Plan

Events can really chew up your time — whether you’re sponsoring, speaking, or just attending. However, they can be a gold mine for boosting all aspects of your content marketing, from research to content ideas to measurement. Get 4 ways to make the most of events and tie them into your content marketing plan. Continue reading

By Ted Karczewski published June 30, 2014

6 Steps to a Data-Driven Content Marketing Strategy

It’s challenging to build relationships with customers you’ve never met in person, but that’s exactly what marketers today are faced with. Big data can be the solution — if you have the right framework in place to make it actionable. Get 6 steps to a data-driven content marketing strategy. Continue reading