The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It’s time to prove your commitment to achieving content marketing ROI. Learn more about types of metrics to measure.
Imagine being able to reach out to your target audience with useful product information or a discount right when and where they’re making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change your mobile content strategy.
The greatest challenge still for many organizations is producing steady streams of engaging content. That’s why content curation has become such a pivotal practice in supporting content marketing efforts. But how do you cut through the clutter and get organized? Find out how to fuel your curated content marketing with Storify.
Top-tier content marketers consistently win the war for engagement by using an “active reading” approach to creatively engage and interact with text. The practice helps content creators learn more about a target topic and present information clearly to followers. Learn how to create more effective content marketing with the active reading technique.
CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership, and engagement.
Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm for buyers, case studies aren’t always effective. Find out why in-depth user reviews are poised to replace case studies — and how marketers can shift their focus to reviews.
There’s tremendous opportunity for brands to reach consumers who used to be unreachable because of differences in geography and language, but there’s more to it than just having your content translated. Find out how to prepare your content marketing to reach a global audience.
There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn’t be working at cross purposes. There is an opportunity for both fields of practice to inform each other as we move into 2014. Find out what content marketing and content strategy can learn from one another.
There is a clear split in opinions on the question of whether marketers should date-stamp their content. Many say they routinely ignore undated posts. Others say they have seen increased search traffic after removing the date from blog posts. So who’s right? Let’s take a look at various ways to approach the question of dates on content.