By Joe Pulizzi published September 15, 2015

Two Words Sum Up Content Marketing World

Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
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By Kristi Hines published September 14, 2015

How to Find the Best Pieces of Content in Your Industry

Are you ready to research the most successful content on specific topics? Discover what content is working in your industry. Learn the difference between buzz and impact metrics, and how to start your content research today. Continue reading

By Robert Rose published September 13, 2015

Is ROI Really What You’re Looking For?

There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why. Continue reading

By Joe Pulizzi published September 12, 2015

This Week in Content Marketing: Survey Finds Spending on Content to Outpace Advertising

In This Old Marketing, Joe and Robert talk about NewsCred’s $42 million financing, Google’s native ads in Gmail, what’s wrong with content calendars, a survey that puts content development atop the budget chart, plus rants and raves. Continue reading

By Joe Pulizzi published September 11, 2015

Content Marketing Projects That Are Taking the World by Storm

One sure sign that your content marketing is on track is that your peers recognize it as worthy of their attention. Take a look at a few of this year’s Content Marketing Award winners and finalists for some secrets of their success. Continue reading

By Joe Pulizzi published September 10, 2015

A Simple Content Marketing Model Most Companies Ignore

Using many tactics and platforms may not be the best model for successful content marketing. Some of the greatest media and brands follow a simpler model. Here are the two questions to ask yourself to focus on bigger successes.
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By Amanda Subler published September 9, 2015

How a Bank Transformed Its Business by Creating Its Own Web TV Station

How did a bank turn itself into a successful media company? Here’s the story of Jyske Bank, which built a high-tech production facility, hired a newsroom team, and programs its own web TV channel – with storytelling at its heart. Continue reading

By Ardath Albee published September 8, 2015

IKEA Executes B2C Video Storytelling with Style

Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist. Continue reading

By Julie Wingerter published September 6, 2015

5 Interactive Calls to Action That Prospects Can’t Resist

You can pique your prospects’ interest and curiosity with compelling calls to action that offer something unique or unusual. Consider giving your content marketing a boost with these five interactive CTAs. Continue reading