By Marcus Varner published September 29, 2017

5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content

Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles. Continue reading

By Marcia Riefer Johnston published September 28, 2017

How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

What’s the next best thing to having Google sit down next to you, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. Continue reading

By Lisa Murton Beets published September 27, 2017

New Research Reveals Habits of Top Content Marketers

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Jodi Harris published September 26, 2017

Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games

Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business. Continue reading

By Amanda Nelson published September 25, 2017

27 Things You Can Do to Promote Your E-Book

Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion. Continue reading

By Sasha LaFerte published September 24, 2017

How to Get Customers to Participate in a Case Study

Positive words from your customers build trust and motivate other customers. But getting your loyal customers to participate in a case study is easier said than done. Here are some tips to make the process a little easier. Continue reading

By Joe Pulizzi published September 23, 2017

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

We discuss advertiser anger over Apple’s new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl. Continue reading

By Kevin Lund published September 22, 2017

How to Keep Your Content Marketing Strategy From Getting Hijacked

Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading

By Marcia Riefer Johnston published September 21, 2017

A Step-by-Step Process for Scoring Your Content

Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.
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By Joe Pulizzi published September 20, 2017

Content Marketing Trends to Watch for 2018

Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar? Continue reading