By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Jeremy Cook published August 2, 2016

Sample These 45+ Content Tools to Create, Curate, and Measure

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of 45-plus content creation solutions to help you create, curate, and measure. Continue reading

By Daniel Knowlton published August 1, 2016

5 Ways to Get Noticed by Influencers on Twitter

Interested in ways to get more exposure, influence, and credibility through Twitter? Build influence in your industry with these five tried-and-proven actionable Twitter strategies.

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By Aaron Agius published July 31, 2016

When Content Backfires: How to Handle Negative Feedback Online

Your comments section and social media are the go-to destinations for disgruntled people. And their comments live on unless you take a shady route. What really matters is how your brand reacts after those comments roll in. Continue reading

By Joe Pulizzi published July 30, 2016

This Week in Content Marketing: How Brands Could Inherit the Web

The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising). Continue reading

By Ann Gynn published July 29, 2016

How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

How do you know your content marketing is working? Most responding CMWorld presenters say the first step is to detail the “why” behind the program. From there, their tips are wide-ranging, from measuring everything to taking a picture. Continue reading

By Marcia Riefer Johnston published July 28, 2016

How to Get Your Fast Content Out of the Slow Lane

If your company takes two weeks to post a tweet, you’re doing it wrong and need to learn this traffic-signal approach to content. Differentiate between content that merits full-blown vetting and content that needs to get out now. Continue reading

By Joe Pulizzi published July 27, 2016

The 4th Reason for Content Marketing: A Profit Center

Joe Pulizzi and Robert Rose have shared the three core reasons for why enterprises engage in content marketing. Now, they add a fourth reason — one that innovative enterprises are making a reality every day. Continue reading

By Kelsey Meyer published July 26, 2016

How We Used Content to Hire 30 People in One Year

Finding and hiring good content marketers takes significant time, resources, and skill. This content marketing agency hired 30 people in the last 12 months. The secret weapon? Content. Here are some tips to get you started. Continue reading

By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading