By Jonathan Crossfield published August 10, 2014

The Future of Social Media Content Strategy is Really Déjà Vu

To understand the future, social media marketers need to stop looking at the present and wringing their hands over the ever-changing landscape. The key to the future of social media content strategy is really the same as it ever was: Look closely at the relevance and quality of your social content and focus on creating the best possible experience for your potential customers. Continue reading

By Joe Pulizzi published August 9, 2014

This Week in Content Marketing: John Oliver Vs. Native Advertising

In this week’s episode, Robert and Joe discuss TopRank’s new series of content marketing best practice eBooks, take issue with one author’s claim that content marketing can’t work in associations, and share observations on the success of Adidas’ awesome World Cup content marketing campaign. They also talk about Instagram’s fast-growing engagement numbers and chuckle about John Oliver’s funny take-down of native advertising. Continue reading

By Ann Gynn published August 8, 2014

Finding the Right Content Marketing Measurement Tools: Expert Advice

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what’s working, and what isn’t — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement tools and tactics. Continue reading

By Roger C. Parker published August 7, 2014

7 Ways Limitations Can Boost Your Content Creation Productivity

Although “more” is usually viewed as an advantage, there are times when “less” is better. It’s essential to set limits on your content creation efforts to stay focused on your top priorities and avoid burnout. Get 7 ways to strategically place limitations that can boost your content creation efforts and overall content marketing productivity. Continue reading

By Anna Ritchie published August 6, 2014

4 Tactics for Managing Your Army of Influencers

All too often, the best laid plans for influencer marketing fall apart due to one simple assumption: that managing the influencers and their content will be the easy part. In reality, however, this can end up being the most complex and time-consuming aspect of your program. Use these 4 tactics to manage your army of influencers. Continue reading

By Michael Litt published August 5, 2014

3 Ways to Improve Marketing ROI with Video Content

As content marketing budgets continue to increase, tracking is critical to understanding whether your content strategy is effective. Luckily, just as online video content is becoming the most popular format, it’s also one of the most measurable content media you can add to your mix. Get 3 ways to improve marketing ROI with video content. Continue reading

By Joe Pulizzi published August 4, 2014

10 Content Marketing Roles for Success in the Next 10 Years

There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in key business roles. Find out 10 content marketing roles your organization will likely need to fill to be successful in the next 10 years. Continue reading

By Eric Wittlake published August 3, 2014

How Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog in many organizations these days. If you keep caving to the measurement dictocrats, by the time you’re finished there won’t be anything left of the plan you could have created — or the difference it could have made. Find out how measurement can kill your content marketing strategy. Continue reading

By Joe Pulizzi published August 2, 2014

This Week in Content Marketing: Beck Schools Us on Storytelling

In this episode, Robert and Joe discuss a musician’s mad content marketing moves, debate some potential causes of a decline in content quality, and reveal what the real purpose of native advertising is for brands. In addition, they discuss two shifts in the world of social media and take FourSquare to task for taking off in a new direction. Listen in. Continue reading

By Ann Gynn published August 1, 2014

Content Marketing Personalization: When and How to Use It

Nearly all B2B organizations (95 percent) make some attempt to segment their content based on their audience, but personalization is difficult to accomplish in content marketing. Is it worth the extra effort it requires? Get some advice from industry experts on content marketing personalization — like when and how (and if) you should make the effort. Continue reading