By Dave Bell published January 22, 2016

Creating Preview Videos: Your BFF for Getting App Downloads

More than half of app users buy them after searching the stores. An app preview video is a must to convert browsers to engaged users. It also requires more work than a simple video of the app in action. Continue reading

By Michele Linn published January 21, 2016

Focus Your Marketing: Define Your 3(ish) Critical Words

What three words describe your brand’s content? With those descriptive words, you can have a brand voice that’s easy to share with content creators who can refer to them frequently to ensure a consistent voice across the brand. Continue reading

By Joe Pulizzi published January 20, 2016

Content Marketing – It’s Going to Get Weird

In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
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By Tim Walters published January 19, 2016

Native Advertising: Fad or New Go-To Standard? [New Research]

While native advertising isn’t new, it is enjoying a major comeback. Learn more about how content marketers are using it from CMI’s latest research and discover the possibilities for your program. Continue reading

By Neil Patel published January 18, 2016

How to Make Visitors Read Your Entire Article

After your hard work, your visitors better read the whole blog post. But here’s the cold truth: They probably won’t. Learn how to entice them to read the whole thing or at least how to get more from them even if they don’t read it all. Continue reading

By Yoav Vilner published January 17, 2016

4 Tools to Create Interactive Content in Minutes

Static text doesn’t garner the attention it once did. Your audience wants to be part of the action – answering quizzes, picking their favorites, and contributing their insight to your content. Here are four tools to get started. Continue reading

By Joe Pulizzi published January 16, 2016

This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media

The boys talk what Twitter’s 10,000-character rumor means to brands, Turner’s television stations’ quest for native advertising dominance, and how native opportunities could fuel content brands, plus rants, raves and example of week. Continue reading

By Cyd Casados published January 15, 2016

8+ Tips to Create a Great Script for Successful Videos

Voice-over artists, actors, and presenters are key to effective videos. But if they don’t have a great script, they don’t have a chance of success. Learn how to write an effective script and maximize your video achievement. Continue reading

By Marcia Riefer Johnston published January 14, 2016

6 Content Ideas Every Marketer Should Steal From IBM

IBM’s enterprise content experience strategist shares six ideas that can help scale your content processes and provide your customers with more remarkable experiences. They’re steal-worthy ideas for any strategic content marketer. Continue reading

By Jodi Harris published January 13, 2016

How to Uncover Critical Content Marketing Insights Using Google Analytics

Google Analytics is a fountain of useful data about your content’s performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading