By Pamela Muldoon published April 8, 2015

Don’t Go for a Single Yes, Go for ‘YESsence’

If you hate selling, this Claim Your Fame is perfect. Host Andrew Davis asks you to change your thinking about selling and embrace your “YESsence.” Listen to how a YouTube fitness sensation uses a series of yeses to build an audience. Continue reading

By Gregarious Narain published April 8, 2015

Here’s Why Real-Time Marketing Won’t Work (and What Will)

Real-time marketing is at odds with almost everything marketers are trained to do. Yet, it’s a tempting tactic to use when you see success like Oreo’s in-the-dark tweet. Instead, go with responsive marketing – here’s why and how. Continue reading

By Pamela Muldoon published April 7, 2015

Content Launch CEO Helps Small Business Content Marketing

In this episode, Pamela Muldoon talks with Content Launch CEO and founder Jon Wuebben who filled a gap in content technology for SMBs. He chats about collaboration and an evolution in a sharing economy, and rants about corporate speak. Continue reading

By Robert Rose published April 7, 2015

New Era of Marketing Requires New Skills

Marketers say they want to reinvent their roles but most don’t know how. Businesses are hindered by a skills gap that prevents content marketing from becoming a strategic function. Learn why it’s important to find the solution today. Continue reading

By Barry Feldman published April 6, 2015

How to Hire Freelancers Who Make Your Content Better

Your content marketing ambitions are large. Your content team is not. Enter freelancers. Finding them isn’t difficult; but finding, evaluating, and hiring good freelancers can be. These tips can improve your search for quality. Continue reading

By Mike Goldberg published April 5, 2015

Real-World Analysis: 6 Ideas for Images That (Really) Work

An image’s value often is worth more than text. Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement. Learn the best practices based on an analysis of 100+ campaigns. Continue reading

By Joe Pulizzi published April 4, 2015

This Week in Content Marketing: Facebook Moves for Total Internet Domination

Joe and Robert discuss how publishers’ move to create content “inside” Facebook walls may lead to domination. Plus, is “content blindness” a thing, do digital natives prefer to read print on paper, and is it a rant or rave on a TechCrunch article? Continue reading

By Dani Finkelstein published April 3, 2015

8 Super-Simple Tools You Can Use to Create Better Content 

You spend so much time creating content, you likely don’t have the time to investigate which smart tools will help you make the most of your work. So we want to share eight free tools to make your content even better and save you time. Continue reading

By Pamela Muldoon published April 2, 2015

A Zen Buddhist Approach to Serial Entrepreneurship and Digital Marketing Education

In The Pivot, Todd Wheatland talks with Aaron Kahlow, founder of Online Marketing Institute and popexpert, about his passion for Zen Buddhism, online education, and entrepreneurship. Aaron shares his turning points and lessons learned. Continue reading

By Kirk Cheyfitz published April 2, 2015

6 New Reasons to Kill the RFP: Find Innovators, Not Commodities

No ad-land fossil is quite as useless as the RFP. If brands want agencies to look to innovate, they need to stop treating agency selection like a vendor-procurement process. Here are six ways RFPs lead to diminished results. Continue reading