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content-chaos-to-award-winning-strategy

How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy

Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
crack-the-linkedin-code-marketers

Crack the LinkedIn Code With Advice From Marketers Who Did It

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.
think-product-not-projects

Owned Media Demands This New Content Role for Long-Term Success

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.
solo-brand-marketing-blunders

Solo Stove Burns Marketing Team Over Snoop Campaign

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.
convert-the-content-clueless

6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)
personality-type-content

How To Bring Personality to Your Content and Personas

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
fix-your-talent-crunch

Build This New Framework for Agile Content Ops in Talent-Starved Times

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
prompts-arent-all-that

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
big-brand-content

Big Brand Content Examples That Shine, Charm, and (Sadly) Bore

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
content-operations-cheat-codes

How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
stop-blame-game

For Better Content Leadership, Don’t Blame – Try Cultivating Instead

Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
A woman looking at data represents how important attention metrics will be in marketing in 2024.

Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.