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How To Find the Truth in Data and Marketing Analytics

How To Find the Truth in Data and Marketing Analytics

Racehorse American Pharoah had a left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.
Semrush’s New Acquisition Resurrects Value of Owned Media Strategy

Semrush’s Acquisition Reinforces the Value of Owned Media

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?
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5 Bright Ideas To Help Your Content and Marketing Shine in 2025

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
How Salesforce Blazed Award-Winning Content Trail for Sales Pros

How Salesforce Blazed Award-Winning Content Trail for Sales Pros

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.
3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.
A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing

A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing

As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.
How To Assess Your Content Qualitatively and Quantitatively Using a Scorecard Technique

How To Set Up a Content Scoring Process for Better Decisions

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
B2B E-Commerce: How To Plan Content To Support Digital Sales

B2B E-Commerce: How To Plan Content To Support Digital Sales

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
Embrace the Valuable Friction Between Creativity and Technology

Embrace the Valuable Friction Between Creativity and Technology

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.
Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one).
6 Ideas for Epic Audio and Video Storytelling [Examples]

6 Ideas for Epic Audio and Video Storytelling [Examples]

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.
How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.