What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience. Continue reading
2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]
It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how. Continue reading
How To Scale Your Content Marketing Strategy To Improve Efficiency
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading
B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]
Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading
How To Help the Perfectionist on Your Content Team, Even If It’s You
Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading
Forget the Resume – Use Content Marketing To Land a Job
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading
Build Lasting Customer Connections With Sustainability Content [Sponsored]
Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand’s actions that support their sustainability goals. Continue reading
Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]
For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading
5 Essential Elements for a Great Newsletter
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading
How an Honest Talk With ChatGPT Surprised Even a Veteran Editor
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading
